has been largely by the Gel Segment. Presently‚ a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene‚ Dabur etc. Presently Colgate Dental Cream holds 52% of market share. HUL’s Close up lies far behind with 23% of the existing market share. The third player in the marketplace in terms of market share is Colgate Gel with 10.5% of the market share. That leaves
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Wellness industry as career option The wellness industry focuses on the connection among body‚ mind and spirit. Throughout the wide variety of careers in the industry‚ wellness specialists work to improve the lives of clients and the community. Career opt ions in the wellness industry range from entry-level jobs to positions that require formal training and certification. Fitness In the area of fitness promotion‚ professionals can find work as trainers‚ fitness coaches and specialty instructors
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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Difference between a global‚ transnational‚ international and multinational company 18062007 We tend to read the following terms and think they refer to any company doing business in another country. * Multinational * International * Transnational * Global Andrew Hines over at BNET has brief and clear definitions of each of these terms‚ Get your international business terms right. Each term is distinct and has a specific meaning which define the scope and degree of interaction
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the market leader in oral care business in India‚ and by some distance. Colgate leads the sector with a whopping 53% market share. HUL‚ who sell under the brand name ‘Pepsodent’‚ is a distant second with 22%. The other major player in the market is Dabur. Going to the hinterlands The rural market Having taken the urban market‚ the rural market was the next logical destination for Colgate. Yet‚ it was not just logical but a potentially rewarding one too. Over 70% of India lived in villages and
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CHAPTER 1 INTRODUCTION INTRODUCTION Ayurveda‚ the science of life and longevity has a history as long as human civilization and even beyond. Ayurveda‚ the consider nature as the prime provider of life. Ayurveda is one of the greatest gifts of the sages of ancient India to humankind and accepted as the oldest scientific medical system with a long record of clinical experience. Ayurveda aims at the physical‚ mental and spiritual well being of human beings
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Developing unique product differences with the intent to influence demand. marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products. In marketing‚ product differentiation (also known simply as "differentiation") is the process of distinguishing a product or offering from others‚ to make it more attractive to a particular target market. This involves differentiating
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Introduction Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following modes: * Exporting (Direct/ Indirect Exporting) * Licensing/ Franchising * Contract Manufacturing * Management contract * Assembly Operation * Fully Owned Manufacturing Facility * Joint Venture * Mergers & Acquisitions * Strategic Alliance * Third Country
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09‚ from a base of Rs. 85470 crores‚ as predicted by FICCI. Going forward‚ as anticipated by CRISIL‚ FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$). This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends. Growth Drivers: FMCG Sector 1. Disposable Income: There is increase in disposable income‚ observed in both rural and urban consumers
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