ICICI BANK ABOUT ICICI BANK: ICICI Bank is India ’s second-largest bank with total assets of Rs. 4‚736.47 billion (US$ 93 billion) at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚766 branches and 9‚363 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery
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http://www.business-standard.com/india/printpage.php?autono=45803... A viral hit Shelly Walia / December 10‚ 2011‚ 0:02 IST Kolaveri Di is fast becoming a case study on how viral marketing can create a cult following for a product. Shelly Walia analyses the strategy that went into making this song an instant hit. It’s a classic case of ‘viral marketing’ gone wild‚ says brand expert Harish Bijoor about the far-reaching impact of the song Why this Kolaveri Di. This quirky Tanglish (a portmanteau
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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products that they have taken into consider come under the FMCG. Major players of FMCG industry were: Top 20 FMCG Companies in India 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13
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http://www.livemint.com/Companies/EQK8h6GN48dzztQ1t3xwPJ/Colgate-regains-some-market-share-in-April-and-May.html Colgate regains some market share in April and May The increase in the market share comes as Colgate has stepped up aggression in brand investment and new launches‚ especially in the herbal space Subscribe to our newsletter. ________________________________________ Sapna Agarwal Colgate’s market share in toothpaste had dipped from 57.2% in 2015 to 55.7% year-to-date till April
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Market Analysis: The Indian Cheese Industry | September 18 2010 | This Report gives a market study of the Indian cheese industry‚ key players and their market shares and strategies. It contains a study about the scope for growth in this sector and a SWOT analysis of the same. | Indian Cheese Industry | INDEX Sr. No | Topic | Page No. | 1. | Overview | 1 | 2. | Market Size and Growth | 1 | 3. | Key Players | 1 | 4. | Analysis of Individual Players4.1. Gujarat Cooperative Milk Marketing Federation
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ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
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FEBRUARY 21‚ 2015 ABOUT GUEST AUTHORS MARKETING BOOKS ARCHIVES Search Marketing 91 Search HOME MARKETING TUTORIALS MARKETING MIX SWOT ANALYSIS MARKETING ARTICLES CONTACT ME FEBRUARY 21‚ 2015 Home » marketing mix » Marketing mix of Nestle Marketing mix of Nestle Consumer product marketing Join over 8000 Marketers by subscribing through RSS or email Enter your email address: In3uence shopper behaviour with powerful Shelf Ready Packaging Subscribe to Marketing91 Marketing91 Like 4
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Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader) | | Submitted by: | Namit MishraPGDBM | Sec - B | Workshop B | | | | | Qus1: In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning
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