ANALYIS OF FMCG SECTOR IN INDIA (MOHD FARHAN KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption
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Monitoring the effectiveness of positive reciprocal effects on vertical brand extension of parent brand SAVLON. 1 1.0 Introduction As the final requirement of the BBA program in Independent University‚ Bangladesh‚ it is a must for every student to undergo a three months internship program in an organization. The interns are required to carry an extensive analysis of real world business problem in this program. Therefore‚ I had been placed at Advanced Chemical Industries (ACI) Limited and get
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care‚ Home Care‚ Personal Care‚ and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights‚ the Company works closely with local merchandisers and
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Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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Cover Story April’09 Beware! Tough Competition Ahead this Summer 500-600 crores‚ and is growing at strong double digits rate. The fruit drink market‚ on the other hand‚ is much larger‚ at around Rs 1300 cr. Rasna‚ which is a dominant player in this category‚ has some smart plans up its sleeve this summer. Rasna is launching Re. 1 pack for rural market and concentrating on fruits market. But it’s not only beverages that picked up the benefits of summer. Summer is also the season for the Rs 2000-crores
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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Submission of Project Synopsis For Team Team Member : Ranadeep Mookherjee Roll No : 1221000881 Address of correspondence : 103/3‚ Raipur Road‚ Kolkata 700047 Contact : +91-9836359933 (Mobile) ranadeep0408@gmail.com (e-Mail) Chapters 1. Introduction 2. Table of Contents 3. Executive Summary 4. Profile of the Company 5. Nature and brief outline of the product/s dealt by the company 6. Description of the Issue 7. Market Assessment Questionnaire
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ABHINAV NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT www.abhinavjournal.com OPPORTUNITIES‚ CHALLENGES AND MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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A PROJECT REPORT ON “BUDGET” AT HINDUSTHAN NATIONAL GALSS AND INDUSTRY LTD. Submitted in the Partial Fulfillment of the Requirement for the Award of the Degree Of Master of Business Administration 2009-2011 UNDERGONE AT DEPARMENT OF FINANCE Submitted To: - Submitted By:- Hindusthan National Glass & Mukesh Kumar Industry Ltd. MBA‚ (Finance) Virbhadra‚ Rishikesh
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