INTRODUCTION - Maruti Suzuki India Limited Maruti Suzuki India Limited (MSIL‚ formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation‚ Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar‚ south of New Delhi‚ India. Both the facilities have a combined capability to produce over a 1.5 million (1‚500‚000) vehicles annually. The company plans to expand
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26 Pepsi 27 1.6 Study of growth of Fruit Drink market 28 1.7 Major players in Fruit Drink segment: Dabur Real
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“COMPARATIVE ADVERTISING‚ PRODUCT DISPARAGEMENT AND TRADEMARK INFRINGEMENT – INDIA‚ USA AND UK” SUBMITTED BY: DHARA DOSHI LLM II YEAR NALSAR UNIVERSITY OF LAW‚ HYDERABAD Table of Contents INTRODUCTION 3-4 WHAT IS COMPARATIVE ADVERTISING 5-8 COMPARATIVE ADVERTISING IN USA AND UK 9-14 PRODUCT DISPARAGEMENT AND COMPARATIVE ADVERTISING 15-18 COMPARATIVE ADVERTISING IN INDIA 19-25 CONCLUSION 26 CHAPTER 1: INTRODUCTION
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INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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AN ASSESSMENT ON INFLOW OF FOREIGN DIRECT INVESTMENT IN NEPAL Presented by: Babita Bhattarai Binod Sapkota Nepal has strong potential and viable areas for economic development such as agriculture‚ hydropower‚ tourism‚ biodiversity and traditional export to attract and mobilize the Foreign Direct Investment (FDI). This paper aims at making
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INDEX CONTENTS NO. 01 02 03 04 05 06 07 08 09 10 11 12 13 RESEARCH METHODOLOGY INTRODUCTION TO THE SALT INDUSTRY EDIBLE IODISED SALT PEST ANALYSIS OF INDUSTRY FIVE FORCES ANALYSIS OF INDUSTRY COMPETITIVE ANALYSIS PROMOTIONAL CAMPAIGN IN EDIBLE SALT INDUSTRY NIRMA INDUSTRIES LIMITED SWOT ANALYSIS OF NIRMA SHUDH SALT DATTA ANALYSIS HYPOTHESIS FINDINGS SUGGESTIONS & RECOMMONDATIONS BIBLIOGRAPHY APPENDIX LIST OF THE GRAPHS PAGE NO. 03 08 15 19 22 25 29 31 41 43 67 73 77 X Y A LIST OF THE GRAPHS
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Overview Of FMCG Sector What are FMCGs? WE regularly talk about things like butter‚ potato chips‚ toothpastes‚ razors‚ household care products‚ packaged food and beverages‚ etc. But do we know under which category these things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that have high turnover and are relatively cheaper. FMCG Products and Categories - Personal Care‚
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