ArchivesCompany Mergers | | (As on 30th June‚ 2012) | | | | Scrip Code | Name of the Company | Reasons | 504377 | A.T.E. trading & Manufacturing Co. Ltd. | Amalgamation with Motex Engineering Co. Pvt. Ltd. | 516076 | Ador Technopack Ltd | Amalgamation with J.B. Advani & Company Pvt. Ltd. | 531561 | Akash Housing Ltd. | Amalgamation with Vijay Shanthi Builders Ltd. | 524596 | Alcheme Organics Ltd. | Amalgamation with Aarti Industries Ltd. | 524538 | Allied Resins & Chemicals
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A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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GROUP ASSIGNMENT ON [pic] SUBMITTED TO Prof. Rajeev Kamble BY GROUP 3 PHALGUNI BANNERJEE (2012203) RAVI KUMAR (2012238) RICHA SHARMA (2012240) SACHIN LUTHRA (2012251) SACHIN MITRUKA (2012252) ROUNAK SINGH VIRDI (2012260) EVEREST SPICES Everest Spices is an Indian manufacturing company which has been evolving since last 45 years. It mainly deals in ground spices and spice mixtures. Its market is not only India but it also caters to market like US‚ Middle East‚ Singapore‚ Australia‚
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Corporate Social Responsibility: Indian Experience Dr. Devendra Kumar Assistant Professor L. N. Mishra College of Business Mangement‚ Muzaffarpur Email: devenswamy@rediffmail.com Prologue: India is a fast growing economy and is booming with national and multinational firms. At the same time‚ the Indian land also faces social challenges like poverty‚ population growth‚ corruption‚ illiteracy just to name a few. Therefore it is all the more imperative for the Indian companies to be sensitized
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This study was aimed to evaluate the Protective effect of Withania somnifera on forced swimming induced CFS (Chronic Fatigue Syndrome) in male albino rats. Withania somnifera i.e.‚ Ashwagandha churna‚ an ayurvedic herbal drug was used in this study. Forced swimming for 15 min for consecutively for a period of 21 days was used to induce the CFS. Imipramine was selected as standard drug. Several parameters like Behavioural (Imobility‚ Anxiety‚ Locomotor activity) and Biochemical (Lipid peroxidation
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ACI Limited Committed To Excellence A A Business Outline Report Prepared By Habib Ghazi (ID 10304117) Moinuddin Shourav (ID 10304060) Tanjila Tabassum (ID 09205002) Taukeer Ahmed (ID 10304085) Wasif Akib (ID 10304021) Summer 2010 Prepared For Ms. Sharmin Shabnam Rahman Instructor BRAC Business School (BBS) BRAC University Dated: 29th July‚ 2010 29th July‚ 2010 Ms. Sharmin Shabnam Rahman Instructor BRAC Business School (BBS) BRAC University Dear Madam‚ Subject:
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History: The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. In 2012‚ P&G recorded $83.68 billion dollars in sales William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth
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Executive Summary The application of the four Ps (Product‚ Price‚ Promotion‚ and Place) of marketing revolves mainly around the customers in the target segment. The target segment for any product is that homogeneous group of people which is purported to be the most potential customer for the product. The market follows the Pareto Principle‚ which says that 80 per cent of the sales come from 20 per cent of the people. Thus‚ for any product‚ one of the major tasks of marketers is to identify the
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