What is a Brand Personality? Reflecting the collection of experiences that the public has with the brand is brand personality. Much importance is given to consumer’s emotions and connections. The brand’s courage to stand for something is reflected by personality. Brand Personality is what distinguishes one brand from another or a particular brand from a product. Much of the work in the area of brand personality is based on translated theory of human personality and using similar measures of personality
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MAKETING STRATEGY OF MAGGI FOR THE PARTIAL FULFILLMENT OF BBA (2011-2014) OF INVERTIS UNIVERSITY SUBMITTED TO: SUBMITTED BY: MS. DARSHNEEL GROVER HARMOL KAYR THIND BBA 6 SEMESTER CERTIFICATE This is to certify that Ms. Harmol Kaur of BBA 6th semester in our
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PREFACE PREFACE Risks and uncertainties are part of life’s great adventure- accidents‚ illness‚ theft‚ Natural disasters- they are all built into working of the universe waiting to happen. So far that there is a solution - insurance and to provide with the knowledge of this insurance benefits to the customers‚ the Financial Consultant plays an important role in this field. To overcome these risks and uncertainties
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THE CORPORATE GOVERNANCE PRACTICES IN INDIA By Mrs.ShilpaJain Faculty Members ICFAI National College Yamuna Nagar- Haryana INTRODUCTION: Corporate governance is defined as the system by which business entities are monitored‚ managed and controlled. Corporate governance practices have become an essential prerequisite for the ability to acquire and retain financial resources
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http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy‚ soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water‚ soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade
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Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work
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Arvind Mills | | | | Arvind Mills | | Type | Public (NSE‚ BSE) | Industry | Textiles | Founded | 1931 | Headquarters | Ahmedabad | Key people | Sanjay Lalbhai (CEO &MD) Arvind N. Lalbhai | Products | Denim‚ Knits‚ Khakhis | Revenue | Rs. 23.45 Billion | Net income | Loss Rs. 480 Million | Employees | 26000 | Website | www.arvindmills.com | Arvind Mills‚ the flagship company of the Lalbhai Group‚ is one of India’s leading composite manufacturer of textiles
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Godrej Consumer Products Limited: Dividend History and Market Performance Godrej group of companies is one of the oldest corporate houses in India. The Godrej group was established in 1897. It had a total turnover of `.118 billion (US$ 2.62 billion) for the financial year 2010. With five listed companies with an aggregate market capitalisation of `. 165 billion as of March 31 2010‚ 58 manufacturing locations in India and overseas‚ and operations in 18 countries‚ it has a significant presence
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Bilateral trade between Nigeria and India has gone up by 34 percent between April 2010/March 2011‚ and April 2011/March 2012‚ with total trade moving up from $12.9 million to $17. 3 million between the two periods‚ BusinessDay can confirm. Only recently‚ Indian entrepreneurs – textiles and pharmaceutical business persons were in Nigeria to do business with interested Nigerians. Indian exports to Nigeria increased by 29 percent between the periods April 2010 - March 2011 and April 2011- March 2012
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INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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