Introduction Strategic Positioning and effective communication are the two most important “mantras” guiding brand success in today’s competitive marketing environment. Corporate are ensuring all possible efforts to promote their brands and to grab the customer’s mind share. The impetus is on attracting the customer’s attention and developing positive associations not just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a
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[pic] A Project on Nihar Coconut Oil Subject: Rural Marketing INDEX | |TOPIC |PAGE NO | | |Introduction |1 | | |Key Objective |2 | | |Rural
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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CHAPTER 1 OBJECTIVES OF THE STUDY ▪ To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ▪ To find out the factors that tends to put an impact on Eveready LED torches. ▪ To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. ▪ To know price sensitivity.
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EFFECTIVENESS OF ENDORSEMENT ADVERTISEMENT ON RURAL Vs URBAN YOUTH BUYING BEHAVIOUR Author Prof. (Dr.) Puja Walia Mann Professor (Head-Department of Management) Panipat Institute of Engineering & Technology 70th km milestone Vill- Pattikalyana Samalkha-Panipat Haryana-132102 pujawaliamann@gmail.com Co-Author Mr.Manish Jha Sr.Lecturer-Department of Management Panipat Institute of Engineering & Technology 70th km milestone Vill- Pattikalyana Samalkha-Panipat Haryana-132102 emjay4@sify
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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A REPORT ON PERCEPTION TOWARDS LIFE INSURANCE AFTER PRIVATISATON A report submitted in partial fulfillment of The requirements of MBA Program BY: xxxxxxxxxxx Distribution list 1)
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Mini Project Report on Dove Shampoo (2010-2012) Submitted By: RESHMA M NATH Under the guidance of Dr. K. Gopalakrishnan Nair Department of Business Administration College of Engineering‚ Trivandrum Department of Business Administration College of Engineering‚ Trivandrum 2011 Certificate Certified that this Mini Project Report titled “Dove Shampoo” is a bonafide record work done by RESHMA M NATH in this department as part Of second semester‚ MBA in the Department of Business
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Summer Training Report On “Analyzing the Distribution Network Of Consumer Lighting Product In East Delhi Market” (Submitted in partial fulfillment for Post Graduate Diploma in Management‚ from IMS NOIDA‚ NOIDA) Institute of Management Studies‚ Noida Submitted To:- Submitted By:- MR. KASHIP PANDEY IMRAN HASAN
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Indian Guar Gum Market ▪ India has been a major player in the context of guar and guar gum in the global market. ▪ India’s production contributes to 80% of the world’s total production figuring up to 6 lakh tons. ▪ Rajasthan wholly retains the credit for India’s position producing 70% of the production itself. ▪ Guar is largely consumed as a vegetable in the Indian subcontinent. It is also used in making pickles. ▪ 25000 tons of the total production in the country constitutes
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