RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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Case Study: Indian Super Shampoo QUESTION 1: What are the category beliefs among non-users of shampoo? (Pages 16 &17 Exhibit 9) Based on analysis of the Indian mass market‚ it was discovered that among non-users of shampoo‚ most users washed their hair infrequently. This is against the backdrop that 48% of respondents wash their hair only once per week while 43% twice. The shampoo category questionnaire revealed that most persons did not use Shampoo to wash their hair‚ but used other products
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Name of the Researcher – Dr. Y. S. Vaishampayan Abstract: The Role of Subsidiary Companies from the Perspectives of Growth and Development THEME - Role of Competition‚ Flexibility and Trade in Economic Growth This Research Paper throws light on the efforts of Indian corporations in their objectives of maximization of shareholders wealth. To achieve this‚ they have taken the route of subsidiarization. This Paper only takes the results achieved by Indian business corporations in fulfilling
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European Journal of Economics‚ Finance and Administrative Sciences ISSN 1450-2275 Issue 13 (2008) © EuroJournals‚ Inc. 2008 http://www.eurojournalsn.com A Study of the Role of Government of India in Helping Indian Pharma Industry Cope up with the Challenges of Product Patent Regime Neeraj Dixit IES Management College‚ Bandra(W)‚ Mumbai‚ India Tel: 91-22-26551616; Fax: 91-22-26551818 E-mail: dixitneeraj20012003@yahoo.co.in Abstract India has implemented the Product Patent regime from 1st January
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CORPORATE SOCIAL RESPONSIBILITY ANALYSIS OF MILLENNIUM DEVELOPMENT GOAL 1: ERADICATE EXTREME POVERTY AND HUNGER GOAL 1: ERADICATE EXTREME POVERTY AND HUNGER TABLE OF CONTENTS 1. Introduction 2. Goal 1: Eradicate Extreme Poverty and Hunger a. Target 1A b. Target 1B 3. Some Corporate Initiatives in India 4. Critical Analysis and Advice 5. References Page 2 of 17 GOAL 1: ERADICATE EXTREME POVERTY AND HUNGER INTRODUCTION Extreme poverty‚ absolute poverty‚ abject poverty
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION When it comes to marketing strategies‚ most people spontaneously think about the 4P (Product‚ Price‚ Place‚ Promotion) – maybe extended by three more Ps for marketing services (People‚ Processes‚ Physical Evidence). Market segmentation and the identification of target markets‚ however‚ are an important element of each marketing strategy. They are the basis for
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Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
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International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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ACI-the first to obtain ISO 9001 In 1992‚ ICI Plc of UK who had a pharmaceutical business in Bangladesh sold the business and the name of the company changed to Advance Chemical Industries Limited. The rich ICI culture of product quality‚ customer service and social responsibility and continuous to nurture was inherited by ACI. In 1995‚ ACI became the first company to obtain certification of ISO 9001Quality Management System. It is also the first Company in Bangladesh to get certification of
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A PROJECT REPORT ON A consumer behavior study on [pic] And Its brand perception among Indian women In partial fulfillment of the requirement for the award of degree of Bachelor of business administration (BBA.) DECLARATION I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of
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