The Effectiveness of Celebrity Endorsement in India Abstract The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete‚ such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising‚ it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management
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->role of advertising in a developing economy It is in this background that one must look at the place of advertising in a developing society. The major part of the developing world belongs ot the world of capitalism system. It is within the orbit of the global market. At the same time‚ it is obvious that the socio-cultural and economic situation is not the same in the developing countries as in the advance countries. The requirements are also different. Hence‚ it is necessary to understand first
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CHAPTER - ONE Conceptual framework and basic issues 1.1 INTRODUCTION India is one of the largest economies in the world in terms of purchasing power and is among the fastest-growing‚ with a population of around 1.12 billion people‚ with huge natural resources‚ and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business
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A Detail Study of Indian Food Processing Industry [pic] Submitted By: Avaneet Dwivedi (Roll No. 09) Preface India is the world ’s 2nd largest producer of food next to China‚ and has the potential of being the biggest with the food and agricultural sector. With India ’s food production likely to double in the next decade‚ there is an opportunity for large investments in food and food processing technologies‚ skills and equipment‚ especially in areas of Canning‚ Dairy and Food
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International Marketing Syllabus: 01. Introduction to International Marketing: (4) 02. International Market Research (Political &Commercial risks-ECGC (4) 03. Market Selection & Entry(5) 04. Int’l organization (2) 05. Market Coverage (2) 06. International Product decisions (3) 07. International Pricing (5) 08. International Distribution (3) 09. International Promotion (2) 10. International Advertising(2) 11. Culture‚ Forex markets‚ Value addition strategies
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MARICO LIMITED (Incorporated in the Republic of India with limited liability under the Companies Act‚ 1956) Marico Limited (the “Company”) is issuing 2‚900‚000 Equity Shares of face value Rs.10 each at a price of Rs. 522 per Equity Share‚ including a premium of Rs. 512 per Equity Share‚ aggregating Rs. 1‚513.8 million of proceeds to the Company. ISSUE IN RELIANCE UPON CHAPTER XIII-A OF THE SEBI GUIDELINES THIS OFFERING AND THE DISTRIBUTION OF THIS PLACEMENT DOCUMENT IS BEING DONE IN RELIANCE UPON
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635-9525MINISTRY OF COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5
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Alliance for an Energy Efficient Economy TM Energy Efficiency in India History and Overview Energy Efficiency in India History and Overview Authors Reshmi Vasudevan Dr. Koshy Cherail Cdr. Ramesh Bhatia Nisha Jayaram December 2011 Alliance for an Energy Efficient Economy TM © 2011 Alliance for an Energy Efficient Economy Any part of this report can be reproduced for non-commercial purpose‚ without prior permission. However‚ the source should be clearly acknowledged‚ and
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Food Processing in Bihar The Road Ahead Prepared by for Government of Bihar FOOD PROCESSING IN BIHAR THE ROAD AHEAD Contents Executive Summary 1. 1.1 1.2 1.3 1.4 1.5 1.6 2. 2.1 2.2 2.3 2.4 2.5 2.5.1 2.5.2 2.5.3 2.5.4 2.6 2.7 2.8 2.8.1 2.8.2 2.8.3 2.8.4 2.8.4.1 2.8.4.2 2.8.4.3 2.8.4.4 2.8.5 2.9 2.9.1 2.9.2 2.9.3 2.10 Introduction Agriculture Sector Food Processing Sector: Size Opportunities Constraints Vision 2015: Central Government Investment Needs to Realise the Vision Bihar: A Brief
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Contents 01-17 Overview 02 Corporate snapshot 03 Track record 04 An insight into our business 05 Our strategy 06 Our global presence 07 Highlights 2011-12 92-167 Financial statements and notes Standalone financial statements 92 Auditors’ report 93 Annexure to auditors’ report 96 Balance sheet 97 Statement of profit and loss 98 Cash flow statement 100 Notes forming part of the financial statements 127 Balance sheet abstract and Company’s general business profile 128 Statement of area‚ crop
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