DABUR AMLA OIL KARISHMA KAPOOR ADVERTISING CAMPAIGN HANDLED BY OGILVY AND MATHER (O & M) A) OVERALL 1) How did the agency get the account? « Ogilvy and Mather (O & M) have been handling the Dabur account for the past many years and for various Dabur products. Thus‚ they got the account for this ad campaign as a matter of practice. Also‚ the clients were more than satisfied with O& M¡¦s reputation and their work standards. 2) How long has been the relationship with the client?
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August 18‚ 2009 | FMCG Initiating Coverage Dabur India (DABIND) Creating waves in the FMCG space… Dabur India Ltd‚ (DIL) with its diverse product portfolio‚ extensive presence in under-penetrated categories and ability to foray into new categories by successfully driving inorganic and organic growth is expected to capitalise on growing FMCG trends. Subsequently‚ we expect net sales and net profit to grow at a CAGR of 16.9% and 19.5%‚ respectively from FY09E-FY11E. We are initiating coverage
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The manufacturer of flight simulators and pilot training equipment wishes to forecast sales volume for the next five years. b. Help Age India wishes to identify the demographic characteristics of individuals who donate more than 50‚000 per year. c. Dabur India is concerned about increasing inventory costs and is considering going completely to a just-in-time inventory system. d. A researcher wishes to identify who plays bingo. Assignment Solution: Following would be the research design type
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price of that security has been more or less volatile than the market itself. In our assignment we have worked on five companies ITC‚ Dabur‚HUL‚ Nestle‚ and Britannia and calculated Rate of Return(%)‚ Standard Deviation and Beta value. Result of calculation is below:- PERIOD RATE OF RETURN(%) HUL ITC DABUR BRITANNIA NESTLE NSE(STOCK) Boom period (2003-2008)* Recession (2008-2009)* Recovery(may 2009 onwards)* Expected
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CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care‚ personal care‚ homecare and foods. The company was founded by Dr. S. K. Burman in 1884 as small pharmacy in Calcutta (now Kolkata)‚ India. And is now led by his great grandson Vivek C. Burman‚ who is the Chairman of Dabur India Limited and the senior most representative
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Marketing Assignment 1 Submitted To: Professor Vijayaraghavan P Department of Management Studies IIT Madras Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 | Acknowledgement Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution. We’re also
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INTRODUCTION EDELWEISS CAPITAL LIMITED Edelweiss capital limited is listed amongst the India’s leading provider of financial services. The range of services offered varies from providing investment banking‚ institutional equities‚ private client broking‚ asset management and investment advisory services‚ wealth management‚ insurance broking and wholesale financing services to large firms and individuals SUCCESS STORY Rakish Shah‚ a Gujarati businessman was the first one in his family to study in
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CHAPTER-I INTRODUCTION 1.1 Back ground of Study Working Capital refers to that part of the firm’s capital‚ which is required for financing short-term or current assets such a cash marketable securities‚ debtors and inventories. Funds thus‚ invested in current assets keep revolving fast and are constantly converted into cash and this cash flow out again in exchange for other current assets. Working Capital is also known as revolving or circulating capital or short-term capital. Therefore
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bath and lotion‚ baby cream‚ baby moisture wash‚ baby hand and face wipes. 2. Dabur It is an Indian company which was founded by Dr.SK Burman of West Bengal in the year 1884. It is recognised as the India’s leading Ayurvedic medicine manufacturers. The company has its headquarters located in the city Ghaziabad of Uttar Pradesh. The company is into oral care‚ skin care‚ health care‚ hair care etc. The uniqueness of Dabur is that‚ their products are all nature-based. Dabur’s baby care products are
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FMT-I Ratio Analysis and Risk and Return Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and
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