An evaluation of the marketing strategies of Nigerian insurance companies. Abstract: The apparent unclear performance of the Nigerian insurance industry‚ in addition to the dynamics in the insurance business environment‚ spurred the present research. Using a survey research methodology to investigate the marketing strategies utilized by Nigerian insurance companies to cope with the dynamics of the business environment in order to achieve set objectives‚ it was found that competition and clients
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DABUR INDIA LIMITED Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care‚ personal care‚ Homecare and Foods. The business based on the vision of founder Dr S K Burman - "What is life that cannot bring comfort to others"‚ started as a small pharmacy selling healthcare products.Two decades later the company entered the specialised area of Ayurvedic medicines and branded
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assume that GM already well acquainted with the situation. By end of 1990 till 1995 before planning layoffs; the company had taken required remedial steps for e.g. Introduction of new technologies‚ cost cutting strategies in production‚ reaching new markets and other marketing strategies. Evaluation Was the decision of McDonald right? Problems: • Russ opted for the company’s offering rather than staying in the company for next 2-3 years before being pushed out. • His experience wasn’t relevant
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THE IDEA OF NATURAL RIGHTS; A NIGERIAN EXPERIENCE Being a Paper presented at PHILOSOPHY DEPARTMENTAL SEMINAR SERIES OLABISI ONABANJO UNIVERSITY‚ AGO-IWOYE‚ OGUN STATE ON THE 4TH SEPTEMBER‚ 2006 AT OGD LECTURE THEATER By OMOTOSO‚ SHARON ADETUTU ABSTRACT This paper attempts a philosophical appraisal of the idea of natural rights‚ issues and problems associated with human
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He was disciplined for late coming like other student‚ He wasn’t born with fame rather did anybody knew him then. Indeed He was a man‚ He was Obafemi Awolowo. Awolowo is his name by birth; He was Nigeria’s foremost federalist‚ in His path to Nigerian freedom. He provided free primary education for people in the western region because he believed education is the key to freedom and He established the first television service in Africa‚ all of this were financed from the highly lucrative Coco industry
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Differences between Nigerian GAAP and IFRS Similar to the United States‚ the transition from GAAP to IFRS in Nigeria involves dual reporting‚ which satisfies reporting requirements for both accounting models while the reconciliation occurs. Because of ongoing convergence projects‚ the extent of the specific differences between IFRS and GAAP is shrinking. Yet significant differences do still remain. Such differences exist in the structure of an annual report. Formally known as the “Profit and Loss
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COMMERCIAL CONTRACTS UNDER NIGERIAN LEGISLATION Introduction A contract is an agreement which is legally binding on the parties to it and which if broken may be enforced by action in court against the party that has broken it. A contract may be void or voidable. A void contract is that which lacks the essential ingredients or elements of valid contract and therefore of no legal effect. A voidable contract is that which is valid in the first place but may be ended at the instance of one of the
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first step in developing a marketing plan. The three parts of the concept maximize exposure and market saturation by looking at the most important factors that impact how a good or service will be received. Other People Are Reading Strategic Marketing Management Definition What Is STP Marketing? Segmentation Segmentation is the process of breaking down large target markets in to smaller‚ sub markets made of consumers with commonalities. These similarities are usually in buying habits and life
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Poor Reading Culture among Nigerians The way of life of a nation is influenced by the percentage of its citizen who are literate. Cuba‚ for example‚ is adjacent to the US and has the highest rate of literacy in the world. This is among the reasons why Cuba has a vibrant economy despite decades of diplomatic conflicts with the strongest nation in the world (Henry‚ 2004). Tracy (2008) asserts that being a former British colony‚ Nigeria’s literacy culture ought to be as standardized as that
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HR Restructuring - The Coca Cola & Dabur Way: The Leader Humbled It all began with Coca Cola India’s (Coca-Cola) realization that something was surely amiss. Four CEOs within 7 years‚ arch-rival Pepsi surging ahead‚ heavy employee exodus and negative media reports indicated that the leader had gone wrong big time. The problems eventually led to Coca-Cola reporting a huge loss of US $ 52 million in 1999‚ attributed largely to the heavy investments in India and Japan. Coca-Cola had spent Rs 1500 crore
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