challenges. This can be achieved by using SWOT analysis in performance management decisions. In the Nigerian public service‚ annual budgets and annual performance evaluations areused in managing performance-outcomes and behavior. These deal with the past and not futuristic. The use of SWOT analysis framework can help improve enterprises ‘efficiency‚ effectiveness and sustainability. This will turn around the Nigerian public service and enable it to achieve the national goals and remain an influential institution
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
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MARKETING REPORT Oral Care Market(India)-Mouthwash Submitted by-NISHMA VERMA 8/24/2012 This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry‚ which has witnessed a strong growth in
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IMPACT OF GLOBALIZATION ON NIGERIAN CULTURE: The African perspective * Course/code: Trends in globalization * Submitted to: Prof. Dr.Çelik Arouba * Written by: Benedict ‚ Okon Solomon * Student Number: 20112501 * Department: Economics * Date of submission: 16th‚ Dec2011 Contents * Abstract * Introduction * The concept of globalization * The concept of culture * The impact of globalization on the Nigerian culture * Suggestions and
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THE EFFECT OF MACRO ECONOMIC POLICY ON NIGERIAN ECONOMICS GROWTH AND DEVELOPMENT ABSTRACT This research work focus on the appraisal of Macroeconomic Policy on Inflation in Nigerian Economy‚ also to determine how it enhances the growth of Nigerian Economy. The aim of this research work is to look into challenges and numbers of hypothesis were drawn. Information necessary to address the test of hypothesis was gathered through secondary data‚ source from Central Bank of Nigeria (CBN). Economic analysis
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Relationship between Economic Growth and Community Development -Nigerian Examples By John Paul Akinduro Post Graduate Diploma (Blended) Submitted to: The School of Media and Communication Pan Atlantic University‚ Lagos November 2013 Table of contents Abstract……………………………………………………………………………………3 Methodology…………………………………………………………………………….3 Introduction……………………………………………………………………………..4 What is Economic Growth………………………………………………………....4 What is Community Development…………………………………………
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E-ISSN 2281-4612 ISSN 2281-3993 Academic Journal of Interdisciplinary Studies MCSER Publishing‚ Rome-Italy Vol 3 No 5 July 2014 Business Process Reengineering in Organizational Performance in Nigerian Banking Sector Eke‚ Gift Juliet Adaku Ngozi Achilike Niger Delta University‚ Wilberforce Island‚ Bayelsa State‚ Nigeria Doi:10.5901/ajis.2014.v3n5p113 Abstract In this study‚ discussion which is an offshoot of the statement of the objectives‚ review of empirical studies and the theoretical framework
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CHAPTER ONE 1.0 BACKGROUND OF STUDY For most countries‚ money laundering and terrorist financing raise significant issues with regard to prevention‚ detection and prosecution. Sophisticated techniques used to launder money and finance terrorism add to the complexity of these issues. Such sophisticated techniques may involve different types of financial institutions; multiple financial transactions; the use of intermediaries‚ such as financial advisers‚ accountants‚ shell corporations and other
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Definition: The market where transactions of money and financial assets are accomplished for short time is called money market. On the other end‚ capital market is meant that market where transactions of money and financial assets are occurred for a long period. * Institutions: Important institutions operating in the’ money market are central banks‚ commercial banks‚ acceptance houses‚ non bank financial institutions‚ bill brokers. Important institutions of the capital market are stock exchanges
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