1936‚ Toyota created a history by introducing a new passenger car- Toyota AA. Toyota also has other brands which are very famous worldwide and are known as Scion and Lexus. These cars have great deals and they have majority of their shareholdings in Daihatsu and Hino Motors. Did you know? The company alone holds about 522 subsidiaries‚ and this makes the company the largest automaker in the world. Besides making cars‚ the company also has its wings in other sectors such as financial sector. The name
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A RESEARCH PAPER ON TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture‚ assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely
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introduced in the USA‚ and has become Japan’s largest selling in the market particularly in North America and Europe through an ongoing global expansion. Toyota currently owns and operates Lexus and Scion and has a majority shareholding stake in Daihatsu Motors‚ and minority shareholdings in Isuzu Motors and Yamaha motors. Toyota’s leading markets are Japan‚ North America‚ Europe and Asia with the total annual revenue of $
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178753 in the same period last year (down by 25%)‚ while‚ sales of imported car in the review period clocked in at 45378 units (down 18.5% YoY) Only 14 different cars are produced out of which 8 cars belong to Pak Suzuki alone. Suzuki Alto and Daihatsu Cuore were discontinued‚ which has left the total number of locally assembled cars to 12 only. Locally assembled car sales are expected to go up in fiscal year 2013-14 by at least 5-10% in the wake of a continuous decline in used car imports. Paksuzuki
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TABLE OF CONTENTS Page 1.0 Introduction of Toyota --------------- 3 - 3 TASK 1 2.0 Internal Influences 2.1 Company Policies --------------- 4 - 4 2.2 Company Vision & Mission --------------- 4 - 4 2.3 Company Management Style --------------- 5 - 5 2.4 Strengths --------------- 5 - 5 2.5 Core Competencies --------------- 6 - 6 3.0 External Influences 3.1 Opportunities --------------- 6 - 6 3.2 Threats --------------- 6 - 7 3.3 PESTLE
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product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs‚ trucks‚ minivans‚ and buses. Its vehicles are produced either with combustion or hybrid engines‚ as with the Prius. Toyota’s subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles‚ while Hino Motors produces trucks and buses. Additionally‚ Toyota makes automotive parts for its own use and for sale to others. Popular models include the Camry‚ Corolla‚ Land Cruiser‚ and luxury Lexus line‚ as well
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Introduction of Company Nishat Mills Limited is a public Limited Company incorporated in Pakistan under the Companies Act‚ 1913(Now Companies Ordinance‚ 1984) and listed on Stock Exchanges in Pakistan‚ vertically integrated textile company which is largest textile exporter for Pakistan. Nishat Mills Limited ("Nishat") is a public company incorporated in Pakistan and listed on all three Pakistani stock exchanges. Nishat is engaged in textile manufacturing. Which involves spinning‚ combing‚ weaving
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manufactured its 200 million vehicle or Motor mobile. The Company was founded by Kiichiro Toyoda in 1937 from His Father’s company (spinoff) Toyota Industries to create automobiles. Toyota Motor Corporation has some Companies Group‚ such as Lexus‚ Daihatsu‚ Hino Motors (including Scion Motors) along with the “non-automotive” Companies. And for some information‚ TMC is a part of Toyota Group‚ which is one of the Conglomerates in all around the world. History Toyota started in 1933 as a division
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LETTER OF TRANSMITTAL June 03‚ 2008 Mr Shahid Hameed Teacher‚ Analysis of Pakistani Industry IoBM Karachi. Sir: We herewith present our “Term Report” authorized by you as a requirement for this course. In this report‚ we have tried to provide updated information and SWOT analysis of Automobile Industry. We hope we have covered all that was required for the report. If there be any clarification demanded‚ we would appreciate a call from you to
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Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers
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