his biography From Anand: The story of Verghese Kurien‚ MV Kamath recounts the story of how the youngster was selected to do a Masters in dairy engineering by a government committee that was impervious to gis peas that he be allowed to specialise in metallurgy instead. As it turned out‚ Michigan State University did not have dairy engineering‚ and Verghese Kurien was able to do metallurgy and Physics. But when he came back to India in 1948‚ it was to a small and unknown
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KEY ISSUE Market Share currently less than 3%. Reason? One of the following decision should be made: Maintain Delissa’s presence in Japan and stay with current Franchises New Franchise partnerships Pull out from the market STRENGTH Delissa has wide international experience in marketing their product through franchise model. USA launch date: 1977‚ market share is 12.5 percent. Germany launch date 1980‚ market share is 14 percent. U.K. launch date 1982‚ market share is 13.8 percent
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TECHNOLOGY IN DAILY LIFE All of us are aware of the fact that intensive research in various scientific fields developed over several centuries lead to technology development for several applications which is making our life simpler and easier on several fronts. Technology developed by our ancestors is helping us so much that we are taking them for granted. But without these developments life would have been very hard and difficult to visualize. Technology development
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of milk‚ ranging from the actual nutritional value of todays milk and the sheer way that milk goes from the farmer to the counter. Since dairy production is such an important piece of Americas past‚ many farms heavily rely on the production‚ making it a hot topic for farmers who are trying to maximize overall profits. Therefor‚ with todays DNA technology‚ dairy farmers and scientists have teamed up and genes are being manipulated in cows to help maximize the process of producing milk‚ but many skeptics
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SANLU’ S MELAMINE-TAINTED MILK CRISIS Case Facts: • Incidence of finding high levels of melamine in milk and milk products for infants produced by a famous dairy processing company of China known as Sanlu. • Death of 3 babies and 6200 diagnosed with kidney problems and cases of kidney failure due to consumption of tainted milk. • The news of discovery of tainted milk was hidden from the central government by the local offices and the Company itself. • Whistle blowers/critiques
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STRATEGY IN INDIA Background: Danone‚ a French company‚ is the world’s sixth largest packaged food company and the world’s leading dairy player. It believes in mergers and acquisitions in order to fuel its geographic and product-line expansion. It has positioned itself as a Health and Wellness company. It operates under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health benefits and convenience
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’Distinct From Ice Cream’ In the frozen section‚ manufacturers of value-added dairy products are also hoping to make an impact. One is Dallas-based Kaurina’s Kulfi‚ maker of creamy frozen dessert bars in natural-ingredient flavors such as Pistachio Almond‚ Malai (Cardamon Cream) and Mango. "It seems the trend is to go for smaller portions versus diet-type products‚" observes Kaurina’s EVP Aman Singh. "Kaurina’s snack kulfi bars are a mere 80 calories ... with only 4.5 grams of fat and 7 grams of
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but also its composition‚ structure and properties. [pic] Daily Life: All the things that happen or that you do regularly. Chemistry in Daily Life: Chemistry is a big part of our everyday life. We find chemistry in daily life in the foods we eat‚ the air we breathe‚ our soap‚ our emotions and literally every object we can see or touch. Here’s a look at some everyday chemistry. [pic] Actually‚ we found chemistry every were in our daily life‚ in every sector of our life. Importance of Chemistry:
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For three generations the Patterson family have been producing dairy products from their finest bred cattle. As well as their fine dairy products‚ they have a veterinary practice. The dairy side of the business is managed by Peter Patterson and the veterinary practice is managed by his brother Paul. Both aspects‚ dairy and veterinary‚ work under the business name of Perfect Pets belonging to the Patterson bothers. They are a major employer in the local community by employing members of their respective
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Threat of New Entrants: It is quite difficult to enter the yoghurt industry because DANONE has most of the market shares and that makes it hard to make up a new brand. It would mean spending lots of money to arrive to a good position. ● Bargaining Power of Suppliers: In this case the power of suppliers is exclusively related to Danone because it has more than the half of the market share and this provides a lot of power for taking decisions about price and makes it easier to invest in new yoghurts
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