MODULE: MARKETING FOR TOURISM AND HOSPITALITY I Duration: 2 Hours Instructions to Candidates: 1. 2. 3. 4. This paper consists of Sections A and B. Section A is compulsory. Answer any two questions from Section B. Total marks 100. This question paper contains 5 questions and 3 pages. Page 1 of 3 SECTION A: COMPULSORY QUESTION 1: (40 MARKS) Assume you a front-line manager in a hotel. From this perspective‚ a) explain the service encounter. (5 marks) b) discuss methods which you
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Joshua’s routine In the morning I get up at a quarter past seven when I have classes. On Saturdays and Sundays I don’t have classes‚ so I wake up at nine o’clock. I always go to the bathroom‚ I have a shower‚ brush my teeth‚ comb my hair and get dressed. I usually have breakfast at home. I usually go to school by bus. I never walk to school and when it’s raining my father drives me. At half past eight I sometimes have English and at ten o’clock I have a break. I have a sandwich and a cake
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ATER bottlers whose products were condemned by the Government Analyst Laboratory as unfit for human consumption have questioned the credibility of the laboratory. Report by Phillip Chidavaenzi The government laboratory examined samples of bottled water from several suppliers following an inquiry by NewsDay and exposed seven of them as unsafe for drinking. The water being sold under trade names Ad Life‚ Well Pure‚ Aqua Crystal‚ Century and Revive had harmful organisms and was not safe for
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Business Across Culture Week 3 Learning Journal Hospitality Across Culture Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. When coming to another country‚ we always want to make a good impression to the native people like showing them our hospitality. But sometimes‚ because of different culture our hospitality is considered as offence.So what should we do in this case? In case study‚ a typical situation
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QUALITY OF HOSPITALITY SERVICE A CHALLENGE Delivering quality service will be one of the major challenges facing hospitality managers in the opening years of the next millennium. It will be an essential condition for success in the emerging‚ keenly competitive‚ global hospitality markets. While the future importance of delivering quality hospitality service is easy to discern and to agree on‚ doing so presents some difficult and intriguing management issues. Since the delivery of hospitality service
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The Tradition of Southern Hospitality “Southern hospitality… not a tangible thing‚ but an attitude which has been ingrained in southerners forever…” Bee Jackson. Bee Jackson states southern hospitality in perfect truth. Just as a bee’s instinct instructs the bee to concoct honey‚ so the culture dictates the hospitality of the south. I believe that the Gospel‚ taught from the pulpits of the many southern churches‚ inspires this hospitality. My southern experiences fill my mind with memories
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The Indian Hospitality Industry Tourism Hospitality in India is based on the Sanskrit adage ‘Atithi Devo Bhava’ or ‘guest is god’. The concept was adapted by the Ministry of Tourism‚ Government of India which aims at creating awareness about rich variety of tourism in India. India is currently ranked 12th in the Asia Pacific region and 68th overall in the list of the world’s attractive destinations‚ according to the Travel and Tourism Competitiveness Report 2011 by the World Economic Forum (WEF)
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Strategic Change of Campaign at Apple Inc. Dr Debajani Sahoo “Apple has a long history of exceptional advertising‚ starting with 1984”1. - Ross Rubin (Director of Analysis ‚ NPD Group‚ 14 Dec 2007) “Advertising a “core pillar” of Apple’s strategy:“It’s bringing in new people to Apple products.” Apple and its advertising agency take very different approaches to get that message across. Despite their differences‚Apple ads have in common at least one major advantage over many competitors’ commercials:
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New Begin After the summer vacation was over‚ I went back to school . The new semester began. The familiar campus evoked memories of my first. I still remembered I couldn’t find the classroom and there was a light quiver in my voice‚ my hands were shaking when I stood in front of the class to introduce myself in my first class last year. In the beginning‚ I felt uneasy and nervous in the unfamiliar surroundings. Luckily‚ I made lot of friendly friends and also oriented myself in school over the
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International Journal of Business and Management Tomorrow Vol. 2 No. 1 ISSN: 2249-9962 January|2012 www.ijbmt.com Page | 1 The Nigerian Public Procurement Act of 2007 and Good Governance in Benue State of Nigeria Dr Saasongu Ezekiel Nongo‚ Department of Business Management‚ Benue State University‚ Makurdi‚ Nigeria Abstract The Nigerian Public Procurement Act of 2007 aims to curb the level of wastages and leakages in the Nigerian economy due to the inefficiency in the public procurement system
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