Reflection Journal: TEXOIL CASE Summer 2015 For the Texoil negotiation‚ I was assigned the role of the Service Station Owner. As such‚ my main objective was to sell the station and get the best possible agreement. My BATNA was $518‚000‚ which accounted the present and the next two years expenses ($478‚000) plus half of the year salary upon return from the trip ($35‚000). My asking price was 650‚000 explaining to Texoil that the market price was around $800‚000. The benchmark was the cost of constructing
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Digital Summary There is one way for P&G to promote its digital marketing company. The study of background color of advertisements online is very important. In addition‚ to research the background color will not influence the budget. P&G wants to save one billion through decreasing the advertisements expense. Nowadays‚ TV ads are not useful than digital ads‚ such as online ads. The goal of P&G is to attract more and more customers online. When customers see P&G ads several times later‚ they will remember
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PLANNING (Negotiation Strategy statement) Negotiation: ABC Vs Local 190 Role: Member of Management Team ISSUE SUBISSUE POINTS (distributing 100 points across allissues) YOUR INTEREST OTHERS’ INTEREST Worker autonomy and target production levels 1.Below avg production level 2.Easy daily production target 3.Loose management control 4.Production target of new facility cannot be fixed in advance 26 1. Increase plant utilization. 2. Increase sales and productivity 3. Keep employees
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This introduction talks about Negotiation concepts. BATNA (Best Alternative to Negotiated Agreement) is the last proposal that a person can do before exiting the negotiation. You have to prepare your BATNA before the negotiation to keep in mind what is your alternative solution if the agreement cannot be reach. Then‚ RESERVATION PRICES is the point beyond which a negotiator is ready to walk away from a negotiated agreement. In a negotiation you are indifferent between settling at your reservation
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this is good strategy used by P&G. I feel as if moms are a large portion of P&G’s customer base so it is important for the company to know their opinions are their products. This will also help P&G keep up with their consumers changing wants and needs in order to continue their success. I also think that it is a good idea that they ask mothers to promote their other products through word of mouth. By being part of the Vocal Point‚ it creates a relationship between the mothers and the company‚ which
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P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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reaction is to thank Mom‚ often in tears. One mom was watching from home‚ the implied message being that she couldn’t afford to make the trip. Nevertheless the champion looks towards the tv‚ making a gesture that was clearly intended for their mother. P&G effectively communicates their “Thank You Mom” message by evoking a strong emotional response from the audience‚ and the genius of this commercial is that rather than solely highlighting the Olympian‚ it also salutes the people who helped the Olympian
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Parle-G Costlier By 50 Paise Parle-G Costlier By 50 Paise Mumbai‚ July 19: The popular Parle-G‚ glucose biscuits from Parle Products‚ have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike‚ which was decided just before the Budget and was implemented about 10 days ago‚ has taken up the price of a 100
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President-elect Donald Trump has named his longtime attorney Jason Greenblatt‚ an orthodox Jew‚ who also has advised him on Israel‚ to the position of “special representative for international negotiations‚” a position that is likely to include Israeli-Palestinian peace talks. Greenblatt is the son of Hungarian Jewish refugees‚ and grew up in Queens‚ New York City. Greenblatt attended school at a Talmudical Academy followed by study at Yeshiva University after a year of study at Har Etzion Yeshiva
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