increasing its short-term and long-term profitability by improving the overall quality of its products. DaimlerChrysler drastically improved the quality and profitability of its Chrysler automobile division during the beginning of the 21st century to the point where its quality surpassed that of Mercedes-Benz (also owned by DaimlerChrysler). By improving product quality‚ firms like DaimlerChrysler should be able to reduce scrap and rework‚ decrease the number of customer complaints and warranty work
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Analysis of BMW’s Competitors Mercedes-Benz One of the giants in the luxury automobile industry is Mercedes-Benz‚ which is firmly established as an independent brand within one of the world¡¦s leading car companies‚ DaimlerChrysler. According to Mercedes-Benz¡¦s company website‚ the company sold 224‚421 vehicles in the U.S. during 2005. For decades‚ Mercedes Benz has been known for its prestige brand name and its classy and timeless look. Mercedes-Benz¡¦s current strategy is built on four
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Tale of Two Turnarounds One Problem‚ Same Solution but Two Results MBA General-2012/2014 Weekday batch Semester I (first half) – December‚ 2012 Group Assignment By Group II –Team 05 Members: Mr. S. Katpaganathan - 2012/MBA/WD /57 Ms. I. U.Ranabahu - 2012/MBA/WD /48 Mr. A. Devarajah - 2012/MBA/WD /63 Mr. C. Wijayasekara -2012/MBA/WD/70 Mr. S.Sivapalan - 2012/MBA/WD /61 Course: MBA 530 – Management Process and Practice Postgraduate
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the free encyclopedia This article is about the German automobile manufacturer. For the British automobile manufacturer‚ see Daimler Company. Daimler AG Type Aktiengesellschaft Traded as FWB: DAI Industry Automotive Predecessor(s) DaimlerChrysler (1998-2007) Daimler-Benz (1926-1998) Founded 1998 Headquarters Stuttgart‚ Germany Area served Worldwide Key people Dieter Zetsche (CEO and Chairman of the management board) Manfred Bischoff (Chairman of the supervisory board) Products
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The term strategic alliance has become widely used to describe an agreement between two or more businesses joining together to cooperate in a specific business activity‚ so that each benefits from the strengths of the other and gains competitive advantage. The businesses are usually not in direct competition‚ but have similar products or services that are directed towards the same target audience.1 The formation of strategic alliances is widely seen asa response to globalization and increasing uncertainty
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org/wiki/Car_classification. ’DaimlerChrysler AG - 2005 company profile edition 3: Company Dossier ’ 2005‚ Just - Auto‚ pp. pp. 1-4. Retrieved March 21‚ 2006‚ from ProQuest database. ’DaimlerChrysler AG - 2005 company profile edition 3: Key events ’ 2005‚ Just - Auto‚ pp. pp. 13-15. Retrieved March 21‚ 2006‚ from ProQuest database. ’DaimlerChrysler AG - 2005 company profile edition 3: Product Development ’ 2005‚ Just - Auto‚ pp. pp. 23-27. Retrieved March 21‚ 2006‚ from ProQuest database. ’DaimlerChrysler AG - 2005
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its current state. Next‚ ten representative companies of varying sizes are analyzed and compared; the chosen companies and selection criteria follow. General Motors‚ Ford‚ and Toyota were chosen because they are the current market leaders. DaimlerChrysler‚ Nissan‚ Volkswagen‚ and Honda were chosen because of their status as stable international companies who have been in the automobile business for many years. Hyundai‚ Maruti Udyog‚ and Shanghai Automotive Industry Corp.‚ based in Korea‚ India
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THE DAIMLERCHRYSLER CASE QUESTION 1: How would you evaluate Daimler’s choice of partner/target? What is in your opinion the main reason for the troubles in integrating the two companies? The Daimler-Chrysler merger represent an example of poor partner selection when engaging in cross-border collaboration. Cultural and strategic differences between the two companies have significantly affected the outcome of the merger and should have been taken into consideration in the target choice phase. Strategic
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A. Case Abstract http://www.referenceforbusiness.com/history/Ja-Lo/Jardine-Cycle-Carriage-Ltd.html Jardine Cycle & Carriage Ltd. (JCC) is one of Singapore’s 50 largest corporations‚ in part because of its strategic stake in regional automotive powerhouse PT Astra International. It has an interest 50% in Astra a premier listed Indonesian conglomerate as well as other motor interests in Southeast Asia. The company’s motor vehicle arm is one of the largest automobile retailers and distributors
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’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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