Mark 442 – Product Management Lecture 7 Lecture Objectives 1. Describe the 3 dimensions of a product. 2. Discuss issues relative to product standardization versus customization. 3. To review what constitutes a product and what elements can be standardize or customized. 4. Describe the relationship between product adoption and customization/standardization. 5. describe 5 factors that affect product adoption. Notes What is a product? Product Includes: core product and packaging
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Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction
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New Product Management Term Project HW#4 1. Select three new product concepts from HW#3 and follow the concept testing procedure to design a concept testing form for each new product concept. 從作業三中選擇三個新的產品概念，並跟隨概念測試程序來為每一個新產品概念設計一個概念測試。 2. Use the designed concept testing form in 1 and invite your classmates or colleagues (at least six) as respondents to receive concept testing interview for the three new product concepts. 使用第一題你所設計的概念測試，並邀請你的同學或同事（至少6人）作為答題者，來接受針對三個新產品概念的概念測試訪談。 3. Based
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Quiz Product Chapter 1 • According to the well-known business writer‚ Gary Hamel‚ which of the following is the most important business issue of our time? Creation of radical innovation • _____ refer to rules of thumb that firms have found work for them. Heuristics • A product described as a "new product" in terms of design or production rather than marketing‚ falls under which of the following categories? Cost reductions • With reference to new product categories‚ _____ are also known
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PRODUCT DEVELOPMENT Introduction Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering‚ science‚ and management disciplines to address the issues involved in the planning‚ development‚ and implementation of technological capabilities to shape and accomplish the strategic and operational objectives
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PRODUCT STRATEGIES {draw:frame} When an organization introduces a product into a market they must ask themselves a number of questions. We must remember that marketing is fundamentally about providing the correct bundle of benefits to the end user‚ hence the saying “Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer” For a more detailed analysis please refer to principles of marketing
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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Phil Hart‚ president of Toronto-based MMI Product Placement Inc. (MMI)‚ wants to thinks of ways to win Greyhound Canada as MMI’s client. He also wants to decide if the Making the Cut was the right promotional vehicle for Greyhound. Objectives/Goals * To win Greyhound Canada as MMI’s client. * To select right promotional vehicle for Greyhound. * To provide affordable price to Greyhound. Background / Forecast: MMI was a pioneer of product placement in Canada. MMI is aimed to select
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Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY Forest L. Reinhardt roducers of toilet tissue‚ outdoor wear‚ tuna‚ beef‚ investment services‚ trash bags‚ and herbicides have recently positioned their products as environmentally preferable‚ with the idea of capturing a price premium‚ winning new customers‚ or both. Managers are looking for ways to reconcile their need to deliver shareholder value with intensifying demands for improved envirofimental performance. Perhaps
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Product Management Product management is a strategic and business-oriented role‚ focused on delivering solutions to market needs. Product Managers…. * Identify profitable opportunity * Launch products into market * Analyze the performance of the products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as
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