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    Harvard Business Case

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    Harvard Business Case: Pillsbury Cookie Challenge 1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business? What is the team currently doing to support the RBG cookies segment? Who is the team currently targeting? Mr. Guillen is facing the problem regarding the growth of volume in the segment of the Refrigerated Baked Goods (RBG). His main concern was that as the refrigerated cookie sector is the most profitable and in contrast to market volume

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    Marketing   IBM  2014-­‐2015   Harvard  Business  School  :  Case  study     TruEarth  Healthy  Foods  :   Market  Research  for  a  New  Product  Introduction     There  is  many  aspects  that  made  the  Cucina  Fresca  pasta  successful.  Here  are  some  of   them  :  TruEarth  Healthy  Foods  was  the  first  company  to  launch  such  a  product  so  they   had   the   advantages

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    AQUALISA QUARTZ In an industry where gaining a competitive advantage through product innovation was deemed impossible‚ Aqualisa developed a breakthrough product‚ launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz‚ Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This

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    Barco Projections Systems (A) A Harvard Business School Case Table of Contents: Barco Projections Systems (A) 1 A Harvard Business School Case 1 1. External Situation Analysis 3 1.1. The Market 3 1.2. Growth 3 1.3. Competition 3 2. Internal Situation Analysis 4 2.1. The Company 4 2.2. Current Situation and causes 4 2.3. SWOT Analysis 4 3. Marketing Strategy 5 3.1. Product and R& D Strategy 5 3.2. Pricing Strategy 5 3.3. Life Cycle Strategy 6 3.4. Sales and Distribution Strategy 6

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    Harvard Case Ameritrade

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    Ameritrade - Harvard Case Study Background: Ameritrade Holding Corporation is securities brokerage services and technology-based financial services firm from the United States. The company was founded in 1971 and is headquartered in Omaha‚ Nebraska. “Ameritrade MERITRADE for self-directed retail investors; TD AMERITRADE Institutional that provides brokerage and custody services; trading platforms that enables research and analysis; a suite of education products and services for

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    approximate 1‚172-mile‚ 30-inch diameter pipeline that will transport crude oil from the North Dakota through South Dakota and Iowa into Illinois. Recently‚ this pipeline route has been controversial regarding its necessity‚ and potential harm to the environment. Due to the lack of an efficient environmental impact assessment and a thorough risk communication plan that addresses potential pipeline leakages. If the Dakota Access Pipeline is completed‚ what would happen if the pipeline leaks crude oil into

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    Boston Beer Case

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    The Looming Future of Boston Beer Craft Beer vs. Domestic Producers The major domestic producer segment only contained three major companies also known as “The Big Three”: Anheuser-Busch‚ Miller Brewing Company‚ and Adolf Coors Company. They commonly competed on the foundation of economies of scale which wound up being the main driver of revenue. By selling significant quantities of product at a cheap price‚ “The Big Three” was able to obtain 77% of the market share in 1994. By holding such a

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    Harvard Case Ducati

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    Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise

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    This week for PLN I read Dakota Access Pipeline: What’s at stake? by Holly Yang. Why this topic is blowing up is because where Native American tribes live the government approved a pipeline to be built and where the pipeline is going to be constructed invades the native American’s land. Some background of the Dakota Pipeline is it is a 1‚172-mile pipeline would stretch from the oil-rich Bakken Formation to the southeast into South Dakota‚ Iowa‚ and Illinois. The Army Corps of Engineers approved the

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    Google Harvard Case

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    Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily

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