the business environment is typically more complex and demanding dur to range of factors:- 1) Competition:- Dakz was an relatively new in the market and their brand may not be accepted in globalization because Global brands are predominate with the several smaller innovative and specialised manufacturers with Niche brands. 2) Distribution:- Supply chain becomes more critical when Dakz enter into globalization. Their manufactures happen in family owned sports swear clothing manufacture in china
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SWOT ANALYSIS FOR DAKZ Strengths § Well-established organisational structure‚ comprising a Board of Directors and an organization of dedicated and passionate employees § Stable executive management team that has largely been in place since the company’s commencement § Will Winsome‚ CEO‚ leads the Dakz executive management team‚ and has been an involved and engaged leader‚ manager and mentor at Dakz. He is very popular with Dakz employees. They admire his persistence and resilience‚ as well
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Case Study 1 = Dakz Performance Sports Apparel Module 2: Understanding the external environment (External Environment – everything external to the organisation including but not limited to: Industries‚ Markets‚ Political Forces‚ Regulations‚ Environmental Issues‚ Society‚ Technology and a variety of other factors) Q1 – Define Industry and advise about Dakz performance spots apparel Industry Definition (The grouping of similar economic or commercial activities that produce goods or services)
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