SWOT ANALYSIS FOR DAKZ Strengths § Well-established organisational structure‚ comprising a Board of Directors and an organization of dedicated and passionate employees § Stable executive management team that has largely been in place since the company’s commencement § Will Winsome‚ CEO‚ leads the Dakz executive management team‚ and has been an involved and engaged leader‚ manager and mentor at Dakz. He is very popular with Dakz employees. They admire his persistence and resilience‚ as well
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typically more complex and demanding dur to range of factors:- 1) Competition:- Dakz was an relatively new in the market and their brand may not be accepted in globalization because Global brands are predominate with the several smaller innovative and specialised manufacturers with Niche brands. 2) Distribution:- Supply chain becomes more critical when Dakz enter into globalization. Their manufactures happen in family owned sports swear clothing manufacture in china and Ken tucky has expressed concerns
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competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their football apparel for male athletes. Their product offerings target a sizeable market and have the aptitude to appeal to a much greater target market. Under Armour produces products for many sports‚ everything
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Analysis 1. Five forces analysis for the performance apparel industry Buyer Bargaining Power: High There are a lot of performance apparel companies out on the market‚ which has created a wide variety of product options for customers. With different brands out on the market‚ each one has its own specific style and designs‚ which allows the customers to choose who has the best quality and price. Substitute Products: Low Having a lot of performance apparel companies out on the market causes competition
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The high performance sports apparel industry (HPSAI) is a highly competitive industry because most of the companies are expanding aggressively worldwide. The global market of the industry was fragmented around 25 brands with diverse product lines‚ and they are competing to gain market share either within a single country or geographic regions. Competitors are focusing on performance and reliability as well as developing product identity through marketing‚ and new product development. To illustrate
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Under armour is sports performance apparel make athletes stronger‚ faster and better * Soft‚ lightweight‚ stretch-blended spun poly in a generous‚ fashionable cut. Cotton just can’t compare. * UA Tech® HeatGear® fabric wicks sweat away from your skin to help you stay cool‚ light‚ and comfortable * Armour®Stretch accelerates dry time and improves mobility with built in 4-way stretch. * Anti-Odor technology—anti-microbial treatment prevents the growth of odor-causing bacteria.
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Evaluation of Mindful Sport Performance Enhancement (MSPE): A New Approach to Promote Flow in Athletes #1 Abstract The construct of mindfulness appears to be compatible with theories of flow and peak performance in sport. The present study assessed how Mindful Sport Performance Enhancement (MSPE)‚ a new 4-week program‚ affected flow states‚ performance‚ and psychological characteristics of 11 archers and 21 golfers from the community. Participants completed trait measures of anxiety‚ perfectionism
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Problem Under Armour has become one of the most successful performance apparel brands in the United States. Despite its recent successes‚ Under Armour does have a few problems that could adversely affect its future sales. One general environment issue is how the current economic situation in the United States will affect Under Armour’s sales. As consumers change their buying habits it could hurt its sales severely. Two‚ Under Armour needs to consider how its lack of a diversified supply group
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Unit assessment Sports Performance (FD): 50% Assignment‚ 50% Examination Assignment: Making reference to theoretical literature and integrating pertinent examples‚ critically examine how the presence of drugs in sport could be harmful to both active participants and the broader sports community. Due date: 12 Noon on Friday 7th December 2012 [feedback available on-line from 18th January‚ 2013] Length: 1500 words Value: 50% Introduction This essay examines
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