Journal of Case Research in Business and Economics Coffee Wars - The Big Three: Starbucks‚ McDonald’s and Dunkin’ Donuts Michael G. Brizek South Carolina State University ABSTRACT Coffee – for some‚ a morning cannot begin without it. Many daily rituals include it. It can be seductive‚ enticing‚ and addictive. Hard-core coffee drinkers pride themselves on their coffee palettes‚ their refined ability to distinguish “good” coffee from “bad.” And once a diehard coffee drinker finds his favorite
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and profit measurement. The highlights issues about D’Aqiono are dealing with marketing unit performance‚ product line profitability‚ profit impact of marketing programs‚ and sales strategy. In addition‚ by linking events to the Mercosur context‚ the case offers an opportunity to explore the economic and political circumstances that surround the customs union. Journey of D’ Aquino Quimica Do Brasil S.A. Berre Chimique is play as an international player in the chemical production and distribution
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Calvo v. UCPB General Insurance Case Digest Calvo v. UCPB General Insurance G.R. No. 148496 March 19‚ 2002 Facts: Petitioner Virgines Calvo‚ owner of Transorient Container Terminal Services‚ Inc. (TCTSI)‚ and a custom broker‚ entered into a contract with San Miguel Corporation (SMC) for the transfer of 114 reels of semi-chemical fluting paper and 124 reels of kraft liner board from the port area to the Tabacalera Compound‚ Ermita‚ Manila. The cargo was insured by respondent UCPB General Insurance
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Case 1 – Virtual Supermarkets in South Korea Situation: HomePlus‚ the South Korean affiliate of the British supermarket chain TESCO‚ intends to expand its existing network of physical supermarkets with a number of virtual supermarkets at underground stations in Seoul. The concept is simple. Consumers need to download the HomePlus app to their smartphone and as they walk along the platform (waiting for their next train to arrive) they can scan the QR-codes of the products that are projected on
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CASE PRACTICE #1 We noted in the chapter that some researchers have provided evidence that diversity training programs may not be delivering the expected outcomes. The authors interpret this evidence as a sign that corporate efforts to improve diversity are more effective when the focus is on concrete measurable goals with accountability. It may be that entrenched attitudes related to race‚ ethnicity‚ and gender are just too hard to change in short-term classroom settings. Others argue that diversity
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Case Study 1. Features of Salesforce.com are most helpful is the CRM and Collaboration section along with the IT and development section. They are the leader in customer relationship management (CRM) and cloud computing giving links to brother and sister companies of theres. There free trials and video demos they have demonstarating strategies. 2. If I was selling copy machines in a city with a population of 100000 people and wanted to do it through the salesforce.com I would go through the
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can be punishable with heavy fines‚ imprisonment and ineligibility to do business in US. 4. Read the Country Focus: “40 years of corruption in Nigeria” on page 58 of the Textbook and Part 2 Case “Siemens Bribery Scandal” on page 166 of the textbook (9th edition). Applying the facts of these cases and your understanding of the issue of bribery‚ answer the following questions : 1. Describe the political‚ social‚ and economic conditions in Nigeria from the 1970’s to the year 1999. The
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10 H e a r t l a n d & C o m p a n y 1 Introduction On April 19‚ 2008‚ Walter A. Walsh‚ Supply Management Manager for Heartland & Company‚ met with one of his buyers‚ Olivia Newcomb‚ in his office. They discussed her Heartland & Company cost reduction goals for bearing #B02326620. After the meeting Mr. Walsh began wondering if changes should be made to the way suppliers were being evaluated‚ if price premiums should be paid to suppliers for performing at a higher level and how business should
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6. CASE STUDY ON HRM PERSPECTIVES JOBS AND WORK AND R.R DONNELLEY Changes in many industries are occurring‚ with a common thrust being efforts to increase productivity. Re-designing jobs‚ integrating information technology and increasing HR training efforts are all critical. One example illustrates what happens when jobs and work are changed. R.R Donnelley is the leading commercial printing firm in the U.S. One of its primary facilities is in Roanoke‚ Virginia‚ where 3.5 million books a
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Case study 1 A Golden opportunity: exporting easy flame barbeques to Argentina? 1 Many export activities begin in this way; however‚ there are a number of issues Mariano has overlooked. Name five of these. Target Market: Mariano sees the market in Argentina‚ but he did not to carry on the analysis‚ his products are for which customer. Also needs to locate product sales target market. Easy flame barbeques only can content a part of people in social. Marketing analysis; Service firms Social-Culture/Foreign
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