Consumer Attitude Toward Mobile Marketing INTRODUCTION Starting from background of the research area and why this study is important‚ this section of the study will continue with necessary definitions of the terms which will be used in this research. Additionally‚ this section will present problem discussion to enlighten the reader about current situation of the study area. Finally outline of the thesis will be shown to inform the reader about what will be encountered in the upcoming chapters
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Kuoni Travel Kuoni travel was founded in 1906 by Alfred Kuoni in Switzerland and it has been a long haul tour operator since 1966. Kuoni travel offers dream holidays to over 70 countries in the world. These holidays are luxurious and tailor made to fit the needs and wants of the customers. They offer a range of holidays such as secluded tropical island getaways‚ once in a life time safari trips and amazing city breaks. They also offer family holidays‚ all inclusive‚ beach‚ golf‚ spa and wedding
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SYNOPSIS ON “Opening a Travel Agency in Nagpur” Submitted to: School Of Continuing Education Yashwantrao Chavan Maharashtra Open University‚ Dnyangangotri near Gangapur dam‚ Nashik-422222‚ Maharashtra. Submitted by: Mr. Vijaykumar Patle B.H.T.M 3rd Year PRN: 2010017002810717 Guided by: Mrs. Neha Barde M.Sc(HTM) ‚B.Tech HMCT‚PG(IRPM) LECTURER: G. H. Raisoni College of Hospitality Management‚ Nagpur INDEX 1. Title 2. Introduction 3. Review Of Literature
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Target Market Segment Hong Thai Travel’s target market segment divided into four segments which are middle income family group with children‚ special interest tour travelers‚ business travelers (incentive) and young independent travelers. Middle income family group with children is an important market segment for the company. Their group size is great and usage rate of travel products is higher. For example‚ parents will find time to travel with their children during holidays. Besides‚ they are
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WHAT IS A TOUR PACKAGE? DEFINITION Complete trip‚ usually including fare‚ accommodation‚ meals‚ ground transport‚ tour guides‚ taxes‚ etc.‚ in one all-inclusive price. Source: BusinessDictionary.com 1 TYPES & CHARACTERISTICS TOUR PACKAGE CATEGORIES Package tours can be broken down into six (6) specific tour types. Tours available range from Special Interest tours‚ Adventure tours‚ City or Regional tours‚ Group tours‚ Fully Escorted tours and Business tours. 2 ??????????????????????
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Chapter 1 Introduction Hospitality Industry is dynamically growing in the recent years‚ not only in the number of tourist but also the number of it’s different fields. One of these is the expansion of Travel Agencies. Travel Agency is one of the service intensive industries and indispensible among the tourism business. But what is the specific role of travel agency in the hospitality industry and how does it affect the whole industry. Travel Agency is defined as a retail business selling travel-related
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MALAYSIAN ASSOCIATION OF TOUR AND TRAVEL AGENTS (MATTA) CODE OF ETHICS FOR MEMBERS Wisma MATTA‚ No 11‚ Jalan 1/76‚ Desa Pandan‚ 55100 Kuala Lumpur Tel : (03) 92876881 Fax : (03) 92876880 E-mail : admin@matta.org.my Website : http://www.matta.org.my Updated by MATTA Secretariat 12 April 2006 MATTA Code of Ethics for Members CONTENTS PART I PRELIMINARY 1. The MATTA Code of Ethics 1.1 What it means to members 1.2 What it means to customers and consumers
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A travel agency’s main function is to act as an agent‚ selling travel products and services on behalf of a supplier. Consequently‚ unlike other retail businesses‚ they do not keep a stock in hand. A package holiday or a ticket is not purchased from a supplier unless a customer requests that purchase. The holiday or ticket is supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is supplied to
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BAYONNE PACKAGING‚ INC. CASE 1 OPERATIONS MANAGEMENT teached by Manuel Baganha and Virginia Ulfig GROUP 18 DAVID STIEHL 10217 GONÇALO CORREIA 10613 RUI SOROMENHO 10308 TIAGO SILVA 11006 This case is based only on data available on “Bayonne Packaging‚ Inc.” by Roy D. Shapiro and Paul E. Morrison Case 1 BAYONNE PACKAGING INC. Bayonne is a “specialty packaging” paper converter that produces customized‚ complex
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The tour operation sectors Tour operators are businesses that merge 2 or more travel services together e.g. accommodation‚ transport‚ tour guide‚ catering and sell them through travel agencies or directly to the consumers as a single product that is called package tour. The package tour might be the combination of services that the consumer wants to get her hand on. Customers chose tour operators rather than organising a holiday independently because it offers a hassle free‚ secure and most of
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