Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials‚ but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. "The average American child sees more than 40‚000 commercials a year‚ and advertisers spend more than $12 billion annually marketing to themdouble the amount of
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Dharmi Dhaduk AUCS 340: Ethics in Professions Due: December 10‚ 2014 Dr. Sherri Bernier Advertising to Children Advertising is a big thing in companies. It is a massive‚ multi-million dollar project that drives the consumers to all the different products available and attracts the consumer by design. They are always around us and affect us in ways we don’t realize it; especially when it comes to children. Some advertisements are targeting children that can be influenced easily‚ and the children themselves
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MAJESTIC Bengal tigers‚ wild dogs‚ sarus cranes‚ ancient turtles‚ and Asian elephants—these are just some of India’s animal species in danger of extinction. Consider the largest land mammal‚ the elephant. The elephant’s ivory tusks are very much in demand. Japan is one of the largest users of ivory‚ and there is similar demand in China‚ where ivory chopsticks are still popular. How has the demand for ivory had an especially adverse affect on the Asian elephant? Some time ago The Times of India
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Social Networking Dangers When was the last time you checked Facebook? Have you tweeted anything today? Research has found that 72% of online adults use social networking sites. Think about it. That’s almost three-fourths of all Internet users. Social networking can range from posting photos on Facebook to tweeting a little daily thought on Twitter. Social networks were originally created to stay in touch with people not often seen or to reconnect with old friends. Despite the fact that some
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The Dangers of the Cyberworld Social media sites allow people to be connected with friends and family‚ share photos‚ and exchange ideas. Social networking is very useful‚ but it can be a dangerous place for children if they are not careful. “During the last five years‚ the number of pre-adolescents and adolescents using such sites has increased dramatically” (Pearson). Parents should monitor their child’s social networking sites to keep them safe online. Social network public spaces are unpredictable
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In 1957‚ Dr. William Coda Martin tried to answer the question: When is a food a food and when is it a poison? His working definition of "poison" was: "Medically: Any substance applied to the body‚ ingested or developed within the body‚ which causes or may cause disease. Physically: Any substance which inhibits the activity of a catalyst which is a minor substance‚ chemical or enzyme that activates a reaction."1 The dictionary gives an even broader definition for "poison": "to exert a harmful influence
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PM Page 2 part 1 An Introduction to Advertising chapter one Advertising Yesterday‚ Today‚ and Tomorrow Objectives To define advertising and review its evolution. You will learn what advertising is and what it is not; the role advertising plays in business and our economy; how advertising evolved into what it is today; and the impact that advertising has on society. After studying this chapter‚ you will be able to: * Define advertising and distinguish it from other forms of marketing
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Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand"). From a marketing context‚ advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity‚ separate from publicity (free)‚ sales promotion (not forms of communication)‚ and personal selling
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Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations
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Alcohol and Driving Imagine being in a bar with a few of your good friends. Everyone is drinking and having a good time. Your are going to leave and go home‚ but you friends won’t let you because they know the dangers of driving after having a few drinks. Instead they ca ll a cab to give you a ride home. You would be extremely lucky to have such smart friends. Drunk driving is a very serious problem in our society today‚ but it is becomming socially unacceptable causing the numbers of alcohol
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