Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202
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The patrol officer would patrol the community he was assigned to on foot‚ which made him have direct contact with the individuals in the community. The detectives would investigate the illegal crimes that were committed. In today’s society policing dangers there first concern is how they can improve the safety measures for officers. In today’s society with the use of modern technology has become worldwide in securing America’s boarders and every day policing duties. Policing has significant measures
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth
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Reactions to danger vary greatly in different types of situations and different types of people. A few known reactions to grave danger are actually in pairs of completely opposite reactions. What I mean by that is that is that in a moment of distress‚ one can act in ways that are completely different from each other. For example‚ one can either freak out or stay calm‚‚ freeze or keep going‚ run or stay‚ ect. These actions‚ of course‚ depend on the person‚ place‚ and situation. There are dozens
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Morality in Advertising Advertising – An Overview Advertising is the method used by businesses‚ companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. Sometimes an ad only has a few moments
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The Dangers of ALS and CTE While studying the diseases Amyotrophic Lateral Sclerosis also known as “ALS” and other disease that affects the brain such as Chronic Traumatic Encephalopathy also known as “CTE” my group discovered that both of these harmful head injuries have killed hundreds of athletes throughout sports and even just a simple fall or slip hitting the head that was not sports related but that’s not all our group researched‚ my colleagues have also researched and found about theses
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------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one
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From an early age‚ Australians receive constants warnings about the dangers of the sun. In fact‚ skin cancer is so common among Australians; estimations are that 66% of the population will receive a skin cancer diagnosis before they turn 70. You already know to be wary of moles on your body when they change shape‚ but did you know there are other signs of skin cancer too? As someone who does like to hang out in the sun‚ these are the other signs you need to get your skin checked out by a professional
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Brady Fleming Professor Gallagher 30 October 2014 Composition I Dangers from Texting Nowadays‚ messaging on a cell phone while driving is an everyday occurrence. Drivers all over engage in these activities without fully understanding the consequences that certainly can follow. Texting and driving‚ even for a second‚ can take your eyes off the road long enough to be distracting and hazardous to you. Notably‚ researchers have come to the conclusion that texting and driving accidents are prone from
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