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    PhD Hours: 18:30-21:00 Contact email: mustafa160705@yahoo.com Day: Monday/Wednesday Room: 421 Books: International Business by Charles Hill‚ 4 edition; International Business by John D. Daniels‚ Lee H. RadebaughDaniel P. Sullivan; 10th edition Recommended reading: Global marketing management‚ 2nd edition by Brian Toyne and Peter G.P.Walters; Особенности маркетинга по-азербайджански‚ М.Мамедов‚ Баку‚ 2009 BRIEF DESCRIPTION OF THE COURSE:

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    faster than competitors differentiates Zara from their rivals. Managers believe the allure of Zara is the freshness of its offerings‚ the creation of a sense of exclusiveness‚ an attractive in-store ambience‚ and positive word of mouth (Daniels‚ Radenbaugh‚ Sullivan‚ 2011). The strategic innovations in design‚ production‚ logistics‚ distribution‚ and retailing activities have made Zara a global leader that is now moving into the United States. This paper will examine five of the external influences

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    References: Daniels‚ John D. & Radebaugh‚ H. Lee & Sullivan‚ P. Daniel International Business Environments & Operations. (14th ed. ) . (2013) .One Lake Street‚ Upper Saddle River‚ New Jersey 07458.

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    Course form to fill in Course title : |Comparative Management | Language of instruction : |English | Staff responsible for the course : |Athina Vasilaki

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    risk the management is willing to accept. This risk includes what is called systematic political risk. “As a rule‚ a country’s political processes do not treat foreign operations unfairly. If they did‚ few companies would hazard the investment” (Daniels et. al‚ p. 105‚ 2011). The differing market and legal systems‚ ranging from common law to theocratic law and a mixed system‚ etc could make room for trouble for BOA’s international business if the interpretation of the laws are not the same.

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    Porter’s Diamond of International Competitiveness; Thunderbird International Business Review (ISSN 1096-4762) Wiley United States Charles W.L. Hill 2008‚ International Business; McGraw Hill United States ISBN 0073381349 John D. Daniels‚ Lee H. Radebaugh and Daniel P. Sullivan 2006‚ International Business: Environments and Operations; Prentice Hall United States ISBN 0131869426 Michael E. Porter1990‚ Competitive Advantages of Nations; Free Press United States ISBN 0684841479 Robert M. Grant 1991 [12(7)]

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    References: Daniel‚ J. D.‚ Radebaugh‚ L. H. & Sullivan‚ D. P. 2011‚ International Business Environments and Operations‚ 13th edn‚ Pearson Education Inc.‚ Upper Saddle River‚ New Jersey‚ pp. 690-697. International Organization for Standardization 2013‚ ISO 9000 Quality management‚ International

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    also known as Multinational Corporation (MNC) is a decentralize-national company which primarily has locus of management controls over its subsidiaries in whose region they invest (Shinsato‚ 2005); (Stonehouse ‚ 2000). Although many statements by Daniels‚ (2004) claimed that TNCs are perceived by host-country as salvation in their economic development‚ the pitfalls are yet to venture and catastrophe the local community eventually. Although TNC may not always viewed as catastrophes to the local community

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    International business is a term used to collectively describe all commercial transactions (private and governmental‚ sales‚ investments‚ logistics‚and transportation) that take place between two or more nations. Usually‚ private companies undertake such transactions for profit; governments undertake them for profit and for political reasons.[1] It refers to all those business activities which involves cross border transactions of goods‚ services‚ resources between two or more nations. Transaction

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    what’s accepted‚ what’s preferred‚ what’s tolerated‚ what‘s rewarded‚ what’s punished and what’s taboo within the group” (Ramsey‚ p3‚ 2004) in which‚ according to Daniels et al.(2009)‚ “groups based on nationality‚ ethnicity‚ religion‚ gender‚ work organization‚ profession‚ age‚ political party membership‚ and income level” (Daniels et al.‚ p94‚ 2009). How does a company overcome ethnocentricity? In order to overcome superior‚ aggressive‚ even hostile attitudes and actions toward other cultures(ethnocentrism)

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