Social Responsiveness from CSR perspective Introduction This paper will first briefly discuss the CSR theory by reviewing its development history. Focus will then be paid on the study of organizational social responsiveness‚ which includes two basic processes‚ namely first monitoring external social demands and expectations and then developing internal social mechanisms (Bartol‚ 2011). To be more precise‚ the author would like to study the social responsiveness from a CSR perspective. The following
Premium Corporate social responsibility Social responsibility
with the aim to embrace responsibility for the company ’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and all other members of the public sphere. The concept of CSR is well explained by Gordan Brown‚ Chancellor of Exchequer‚ that in this era Corporate Social Responsibility goes far beyond the old trend of the past (donating money to a good cause at the end of the year) And is now an all year round responsibility
Premium Corporate social responsibility Business ethics Social responsibility
Market Segmentation: Identifying and Defining Consumer Segments Source: Wikipedia‚ http://en.wikipedia.org‚ August 24‚ 2014. SIMON ELSER CSR 332 – Cross Cultural Marketing January 20‚ 2015 And International Retailing (002 ) Dr. Thelma SnuggsDEPARTMENT OF CONSUMER SCIENCES AND RETAILING PURDUE UNIVERSITY CSR 332 SPRING 2015 Market Segmentation: Identifying and Defining Consumer Segments 1. Flashpackers are individuals who: Travel with backpacks‚ but
Premium Backpacking Tourism
Corporate Governance and CSR: A Tool for Financial Manager Presented by: Nelson Monis INTRODUCTION “Good governance is integral to the very existence of a company. It inspires and strengthens investor’s confidence by ensuring company’s commitment to higher growth and profits. Corporate governance is nothing more than how a corporation is administered or controlled. Corporate governance takes into consideration company stakeholders as governmental participants‚ the principle participants being shareholders
Premium Corporate social responsibility Corporate governance Business ethics
corporate social responsibility initiatives. What arguments support the pursuit of social initiatives by business organizations and what arguments suggest that the role of business is primarily to make profits? My view: The Corporate Responsibility (CSR) debate is very topical. In the past when considering corporate philanthropy (charitable giving by companies)‚ opinion tended to divide into those who considered is appropriate that companies (as the creators of economic wealth) should reasonably direct
Premium Corporate social responsibility Social responsibility Management
Nature/ Background of Dutch Lady Milk Industries Berhad Dutch Lady Milk Industries Berhad ("Dutch Lady Malaysia") is a branded manufacturer of dairy products in Malaysia. It was incorporated in 1963 as a manufacturer of sweetened condensed milk called Pacific Milk Industries (Malaya) Sdn Bhd. Dutch Lady Berhad then converted into a public company and became the first milk company in Malaysia listed on the Bursa Malaysia in 1968. Dutch Lady Berhad is a subsidiary company of the Royal FrieslandCampina
Premium Milk
Taj Hotels‚ Resorts & Palaces CSR Case Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚
Premium Taj Mahal Tata Group India
slave labor‚ children who are not only unpaid and forced to work 10 hours a day but are taken from their homes and trafficked to‚ in most cases‚ neighboring countries (Paul Kenyon‚ BBC Video). Brown and Dacin’s (1997) research argues that a company’s CSR record creates a general context for consumer’s evaluation of a company. If consumers are to think that the cocoa Mars uses in their chocolate products are from such sources‚ then the Mars brand would be seen as a brand that is not socially responsible
Premium Ethics Marketing Business ethics
depends on the wellbeing on the other. Companies engaged in CSR are reporting benefits to their reputation and their bottom line. We cannot build the case for CSR solely because of its economic benefits - an ethical case must be made for companies taking responsibility for the impact of their relations with society and the environment‚ otherwise the foundations of CSR will be far too narrow. However‚ Corporate Social Responsibility (CSR) is becoming an increasingly significant category by which
Premium Corporate social responsibility Business ethics Social responsibility
Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States‚ we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid
Premium Social responsibility Corporate social responsibility