responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures consumeroriented CSR. We find that CSR is more prevalent in advertisingintensive (consumer-oriented) industries‚ and CSR is more positively related to profitability in these industries. Further‚ the effect of CSR on profits
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selected CSR activity. (10 Marks) Following is a detailed implementation strategy for the “Swachh Bharat Abhiyan” CSR activity in M/s Runners: 1) Develop an integrated CSR decision making structure: As CSR is primarily concerned with transparency‚ liability and performance‚ it is essential for the CSR decision making structure to be an important part of the organization’s governance activities and be evident. Following are the considerations to be taken into account when designing a CSR decision
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social responsibility (CSR) is an increasingly important issue for all businesses around the world. CSR covers economic‚ legal‚ ethical‚ and philanthropic responsibilities of firms. Explain the factors that may motivate an MNE to adopt CSR in its international business strategy and operations. How might the country context influence the types of CSR initiatives undertaken? Support your answer with real world examples or cases. While corporate social responsibility (CSR) has existed for a long
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corporate social responsibility (CSR)‚ which we use to develop a framework for consideration of the strategic implications of CSR. Based on this framework‚ we propose an agenda for additional theoretical and empirical research on CSR. We then review the papers in this special issue and relate them to the proposed agenda. INTRODUCTION In recent years‚ scholars and managers have devoted greater attention to the strategic implications of corporate social responsibility (CSR). Consistent with McWilliams
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cups were the most popular product sizes‚ representing 74% of total category supermarket sales in US dollar (in 1999) with an increase of 3% vs. prior year. (any more information come from Ex2‚3). The biggest competitors in Supermarket Channel were Dannon and Yoplait with 33% and 24% respectively. In Natural food channel‚ Natureview Farm dominated the market shares with 24% and Brown Cow ranked the second. Options Available: Option 1: Expand 6 SKU of the 8-oz. size
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employees. Our research shows that corporate social initiatives (CSR) can serve as a highly effective component of internal marketing programs by fulfilling employee needs and drawing them to identify strongly with the company. Thus‚ CSR activity is capable of yielding substantial returns to both the employee and the company. This paper highlights some of the challenges companies face in the effective deployment of their CSR strategy internally‚ among employees. The paper ends with some
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local companies. Following the globalization trend‚ corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market‚ however‚ the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd‚ Sabeco Song Lam Co.‚ and Tung Khuang Co. Ltd. Public now pays more attention to CSR.
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Maurizio Zollo INSEAD and Bocconi University Abstract Whereas CSR Scholars generally identify two kinds of motivation for engaging in CSR‚ namely instrumental and normative motivation‚ we argue that this framework does not provide a comprehensive picture of reasons leading individual people and companies to engage in CSR and‚ even more important‚ does not shed enough light on implications that motivations have both on how CSR is integrated in strategy and business operations as well as on impact
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Can corporate social responsibility (CSR) be a source of good and a wellspring of innovation‚ competitive advantage and value creation for the firm? Although CEOs and government leaders insist in public that CSR projects create value for the firm‚ privately they admit that they do not know if CSR pays off. To address this question and drawing on experience for the Spanish context‚ we test one of the few efforts to model how the strategic management of CSR may contribute to improving firm profitability
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DANONE – FUTURE STRATEGY IN INDIA Background: Danone‚ a French company‚ is the world’s sixth largest packaged food company and the world’s leading dairy player. It believes in mergers and acquisitions in order to fuel its geographic and product-line expansion. It has positioned itself as a Health and Wellness company. It operates under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health
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