Danone Milk Products Inc Lenin Street Angarsk ANG 665083 9 November 2012 Mr Anton Navarskiy Danone Milk Products Inc Gagarin Street Moscow MSC 657303 Dear Mr Navarskiy Further to your request‚ I hereby attach the report discussing and developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers
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e 2011 danon LITY ABI TAIN SUS RT EPO R ance Perform and Strategy i n: in acTeo gy sTraT‚e ature‚ Peopl The ‚ For All N Health ors indicaT ce forman per eX d e gri in eT compl d enTs an m commiT ss progre Danone Sustainability Report 2011 1 stratEgy 4 Editorial: Franck riboud 6 kEy social topics 13 tHE stratEgy in action: 2011 rEsults Focus on tHE Four stratEgic prioritiEs 7 9 11 health for all nature PeoPle 14 27 36 43 Social iSSueS nutrition anD health iSSueS
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Assignment – ‘The Danone‚ Wahaha Joint Venture Dispute’ Part 1. The real story behind Wahaha’s conflict with Danone – ’national capital’ or just capital? Saturday‚ 24 November 2007. Chinaworker examines the ongoing legal dispute between Wahaha‚ China’s largest drinks maker‚ over its stormy partnership with Groupe Danone of France. Chen Lizhi‚ chinaworker.info From April to July this year‚ the dispute between Qinghou Zong (CEO of Wahaha) and Danone China (subsidiary of Danone‚ the world’s largest
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ANALYSIS AQUA DANONE Hanny Purnama Sari 3104816 Anastasia A. Santoso 3114701 Martha CHAPTER I COMPANY BACKGROUND About Danone Aqua PT AQUA Golden Mississippi was founded in 1973 by Mr. Tirto Utomo‚ a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was set up in Bekasi. After operating for 30 years‚ now AQUA has 14 factories in Indonesia. In 1998‚ AQUA (which is under the auspices of PT Tirta Investama) take strategic steps to join the Group DANONE‚ which is one
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Danone v. Wahaha: Lessons for Joint Ventures in China Steven M. Dickinson Harris Moure PLLC www.harrismoure.com Danone Group and its partner‚ Wahaha Group Company‚ are shareholders in a joint venture company that is the largest beverage company in China. A recent dispute between the partners now threatens to wreck the joint venture. What lessons can be learned from this dispute for investors considering new joint ventures in China? Disputes such as this are not inevitable in China. They can be
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Ismalistya Araminta MBI-44639 Global Knowledge Management at Danone (A) 1. What are the most important knowledge-management challenges faced by Danone? As one of the top worldwide top company‚ Danone greatest challenges encountered in the implementation of knowledge-management employees that scattered in 120 countries‚ and therefore they faced the following three problems: 1. Making operational information to their employees around the world. 2. A tension between a more efficient top-down approach
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Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont. The main objective of Danone is to promote health regarding its targeted consumers. Similary‚ Actimel also possess this objective. We have discussed the marketing impacts in consideration
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Case of : DANONE SUBMITTED BY: BUSARI INTISOR KEHINDE ID NUMBER: L0410PKPK0212 I -PRSENTATION OF THE DANONE GROUP DANONE is a key player in the global food industry. It is the biggest manufacturer of fresh dairy products‚ the number 2 in producing baby food products as well as the leading producer of bottled water. Some products are known as group leaders on national and international markets such as DANONE leading brand of
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Danimamas and Daniladies. Since Danone should SA make profits and the main target of Danimal were low-income people‚ Danone avoided the distribution through traditional channel‚ supermarket. It aimed not only to create new distribution channel but also to empower the women; and therefore introduced Danimamas and Daniladies channel. The management procedure is quite innovative. The two-tier distribution relationship between Danimamas and Daniladies allowed Danone SA to manage its distribution channel
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successively fail. In 1994‚ the company acquired three insolvent companies in Sichuan‚ and established its first factory in Chongqing. A local manufacturing base enabled the company to reduce distribution costs to western China. Once talks had started with Danone‚ capital became available once again for the company. Wahaha launched Wahaha Pure Water and struck gold with it. Over the next three years‚ Wahaha would acquire 40 more companies in 22 different provincial cities‚ transforming it into one of the largest
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