•Jump to Navigation •Jump to Content •Jump to Search results DawsonsERA Quick Search Help LogoutSkip Navigation HomeeBook CatalogueAdvanced SearchMy FavouritesHome > Search Results > Full Title Display - > Global marketing : a decision-oriented approach 4th ed. Svend Hollensen. Pages: 753 Publisher: Pearson Education Publication date: 26 Apr 2007 Search score: 36.20 eISBN-13: 9781408212011 eISBN-10: 1408212013 Print ISBNs: PB: 9780273706786‚ 0273706780 Description: Drawing
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attention perspective. Global Strategy Journal 1(3/4). Malhotra N‚ Hinings CR. 2010. An organizational model for understanding internationalization processes. Journal of International Business Studies 41: 330–349. Ocasio W. 1997. Towards an attention-based view of the firm. Strategic Management Journal‚ Summer Special Issue 18: 187–206. Pedersen T‚ Shaver JM. 2011. Internationalization revisited: the big step hypothesis. Global Strategy Journal 1(3/4). Aharoni‚ Y. (1966). The Foreign Investment Decision
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0307-4358.htm MF 39‚2 116 Received 17 June 2012 Revised 3 October 2012‚ 16 October 2012 Accepted 1 November 2012 The impact of corporate governance on working capital management efficiency of American manufacturing firms Amarjit S. Gill The University of British Columbia (Okanagan Campus)‚ Kelowna‚ Canada‚ and Nahum Biger School of Business‚ Academic Center Carmel‚ Haifa‚ Israel Abstract
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continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT Competition – The core values of Unilever quality‚ affordability and service came under the greatest attack‚ not from critics‚ but from competitor‚ Danone‚ Novartis‚ Nestles and Kraft Foods Marks and Spencer’s MARKETING MIX AUDIT Price – Unilever has concentrate on all classes of customers‚ it has continued value-pricing strategy and the company uses a similar ‘outstanding value’ campaign across
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INTRODUCTION: Complan Foods is a British company that makes powdered milk energy drinks. It was acquired by Danone in 2011. In India the Complan brand is owned by the H. J. Heinz Company. Complan was launched by Glaxo in 1954. As part of Glaxo ’s Farley Health Products subsidiary‚ the Complan UK brand was sold to Boots in 1988. In India‚ Complan remained with Glaxo until 1994‚ when it was acquired by Heinz‚ who also acquired the UK brand in the same year.[2][3] In 2002 a majority stake in the
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References: 1. Andersen‚ T. J. 2011(A). Multinational Risk and Performance Outcomes: Effects if Knowledge Intensity and Industry Context‚ International Business Review‚ 20(5). 2. Forsgren‚ M. 2002‚ The Concept of Learning in the Uppsala Internationalization Process Model: A Critical Review. International Business Review‚ 11. 3. Forsgren‚ M. 2008‚ Theories of the multinational firm‚ Edward Elgar Publishing Ltd‚ 4 5. Jensen‚ P. D. Ø. (2012). A passage to India: A dual case study of activities
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...........2 2.3 Internationalization process ..................................................................................................3 2.3.1 Entry modes – Literature ...............................................................................................3 2.3.2 Entry modes – Sinopec ..................................................................................................6 2.3.3 Assessment of Sinopec’s internationalization theory ................
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growth of the service sector and its important role for many countries in compensating trade deficits‚ as well as ist increasing internationalization‚ service companies have become more and more important. Internationalization of the Banking Industry Financial activity across borders is a phenomenon as old as international trade. Since the 1960s‚ the internationalization of banks has expanded at a rapid pace‚ and banks from all over the world have established themselves abroad since then. Banks
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Mexico‚ CEMEX started its internationalization process through exports‚ mainly targeting the United States. After the 1990 rupture when the US government imposed trade sanctions (58% countervailing duty on CEMEX’s exports)‚ CEMEX changed its internationalization process and looked for opportunities to conduct successful FDI. Foreign Direct Investments are synonymous for a high degree of international involvement and take part to to the 4th degree of internationalization in the Korth Model. Indeed
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sj 5 5 6 6 7 17 19 21 25 33 36 38 39 45 47 47 47 2 Initiation of internationalization Learning objectives 2.1 Introduction 2.2 Internationalization motives 2.3 Triggers of export initiation (change agents) 2.4 Internationalization barriers/risks 2.5 Summary . Case studies 2.1 LifeStraw: Vestergaard-Frandsen transforms dirty water into clean drinking water 2.2 Elvis Presley Enterprises Inc. (EPE): internationalization of a cult icon 2.3 Video case study: TOMS Shoes Questions for discussion
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