A Strategic Approach to Internationalization: A Traditional versus a "Born-Global" Approach Author(s): Sylvie Chetty and Colin Campbell-Hunt Source: Journal of International Marketing‚ Vol. 12‚ No. 1 (2004)‚ pp. 57-81 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/25048964 . Accessed: 09/08/2013 09:32 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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INTERNATIONAL BUSINESS Distinguish between Ethnocentric and Polycentric Human Resource Management policies used by Multinational Corporations‚ clearly outlining the advantages and disadvantages of each. ETHNOCENTRIC POLICY The ethnocentric staffing policy refers to the strategy of a multinational company to employ managers for key positions from the parent headquarters instead of employing local staff. In the ethnocentric approach‚ the cultural values and business practices of the home
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The “New” Born Globals within the E-commerce; do they differ against the ”Old” Born Globals when it comes to internationalization and do they use different strategies when going global? Mikael Englund International Marketing‚ University of Halmstad‚ Sweden Gustav Hägg International Marketing‚ University of Halmstad‚ Sweden Adam Svensson International Marketing‚ University of Halmstad‚ Sweden Abstract This article was written to shed a light on the rapid change that is appearing
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effective communication‚ the lack of sound institutionally provided legal structure to support joint venture contracts and perhaps ultimately the lack of cultural fusion. Based on research into organisational behaviour one can already see that the Danone Group’s preference for internalising Wahaha’s CSAs and assets into their FSAs to leverage their competitive advantage clashes against Wahaha Group’s founder and CEO Zong Qinghou’s vision for the brand (Sunny et al. 2012; Peng et al. 2012). From the
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Multinational corporations have existed since the beginning of overseas trade. They have remained a part of the business scene throughout history‚ entering their modern form in the 17th and 18th centuries with the creation of large‚ European-based monopolistic concerns such as the British East India Company during the age of colonization. Multinational concerns were viewed at that time as agents of civilization and played a pivotal role in the commercial and industrial development of Asia‚ South
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of each article 2 2.1 The mechanism of internationalization article summary 2 2.2 The internationalization of small computer software firms article summary 2 3 Main ideas of articles 3 3.1 The most important of article 3 3.2 Main argument of article 3 3.3 Criticize previous approaches 4 4 How articles have been built? 4 4.1 Concept and definitions 4 4.1.1 “The mechanism of internationalization” 4 4.1.2 "The Internationalization of small computer software firms" 5 4
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1. Introduction There is an abundance of models and theories which describe and explain internationalization‚ foreign entry modes and the foreign operations of firms (Elo‚ 2005). These models can be divided into two different perspectives: behavioural and economic (Elo‚ 2005‚ p.65). It is also suggested that the literature based on economic theory‚ which focuses on new market opportunities‚ internationalization‚ vertical integration and corporate growth‚ has been dominating. Whereas‚ behavioural related
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international management common to businesspeople everywhere‚ this edition is unique in terms of the high proportion of case studies involving the China market‚ and it?s Chinese co-author. This is the first of it?s kind! PART I: TEXT The Internationalization Process The Global Business Environment The World of International Trade Managing Export Operations Global Sourcing Strategy: R& D‚ Manufacturing‚ and Marketing Interfaces Licensing The Design and Management of International Joint Ventures
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References: * Andersen‚ O. 1993. On the internationalization process of firms: A critical analysis. Journal of International Business Studies‚ 24(2): 209-232. * Bell‚ J. 1995. The Internationalization of small computer software firms: a Further challenge to “stage” theories. European Journal of Marketing‚ 29 (8)‚ 60-75. * Bell‚ J.‚ Crick‚ D. and Young S. 2004. Small Firm Internationalization and Business Strategy; An Exploratory Study of ‘Knowledge-intensive’ and
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Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization ’‚ Journal Of International Marketing‚ 14‚ 3‚ pp. 33-63‚ Business Source Premier‚ EBSCOhost‚ viewed 25 October 2013. Crick‚D.and JonesM.V.(2000). Small High‐Technology Firms and International High‐TechnologyMarkets.Journal of International Marketing‚Vol.8‚No.2‚pp.63–85. Schneor‚ R. (2012)‚ ‘Born global firms internet and new forms internationalization’‚ in Gabrielsson‚ M. and Kirpalani‚V. H. M. (eds.)‚ Handbook of
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