diagnostique de l’entreprise Danone Sommaire Introduction I L’entreprise Danone 1. L’histoire du groupe 2. Fiche signalétique 3. Activités de Danone a. Eaux b. Produits laitiers c. Nutrition infantile d. Nutrition médicale 4. Domaine d’activité II Analyse stratégique 1. Analyse interne a. Stratégie de l’entreprise b. Ressources c. Marketing MIX d. Méthode ABC e. SWOT interne f. Matrice BCG 2. Analyse externe a. Porter b. Hexagone sectoriel
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all copies. 法律声明 ISI 是本数据库及其内容的知识产权所有人或被许可人。本数据库中 的任何内容（包括您现在正在阅读的文件）受版权法和有关国际条约 的保护。ISI 保留一切权利，包括诉诸法律寻求救济的权利。 除非您与 ISI 签署的有关协议 （ 如有 ） 允许 ， 或者除非 ISI 书面同意， 就本文件及一切复印件 ， 您不得使用 、 复制 、 修改 、 公开 、 转发第三 方、出租、出售或进行任何形式的处分。 FIVE FORCES ANALYSIS The specialty chemicals market will be analyzed taking specialty chemicals manufacturers as players. The key buyers will be taken as b2b end-users‚ and commodity chemicals producers as the key suppliers. Summary Figure 1: Forces driving competition
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Barriers on an industry always have a major effect for new and upcoming business. In the food industry the pile of Governmental red tape is long and ugly. Almost any service that has anything to do with serving the general public with food has to meet set standards by the food and drug administration and health departments and U.S. Department of Agriculture. Furthermore‚ the regulations and inspections on the State and Local levels a food company must comply with. The food industry is a tough
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Mr. Porter is a subsidiary for The NET-A-PORTER GROUP‚ which is the home to the world leading style destination. They are a multi-brand retailer‚ media and publishing group (PORTER 2015). Stall under their group consists of Mr. Porter.com‚ NET-A-PORTER.com and THE OUTNET.com. They offer a luxurious experience containing unique editorial content and a wide varies items with next day delivery all across the globe with 24 hours customers’ service. Mr. Porter focuses on the sales for Men’s wear and
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Rivalry Unlike what one would expect‚ KFC has little rivalry with similar fast-food chains in China. The primary reason is that their core products are different‚ as in they sell different kinds of fast-foods with very different tastes and styles. For example‚ if KFC raised its price for chicken by a small amount‚ Chinese chicken lovers who may not be as accepting to pizzas (many Chinese people strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price
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1. Rivalry among existing firms: The rivalry among existing competitors in the automotive industry is very aggressive. Note that since the arrival of the Chinese participant Huawei‚ eventhough it still has no presence in the automotive industry‚ they already have services that will be integrated this year as both telecommunications and internet GPS for cars‚ these features were already accepted and endorsed by recognized auto manufacturers. All this has made the competition become more intense
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Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Focus on the Market * Focus on needs of our consumers‚ customers and franchise partners * Get out into the market and listen‚ observe and learn * Possess a world view * Focus
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Running head: PORTER’S STRATEGIC FRAMEWORK Porter Five Forces Analysis Managerial Economics – MBA 500 Instructor: Professor Franklin By: LaTonya Perryman Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Concordia University Wisconsin November 1‚ 2011 Table of Contents Introduction……………………………………………………………………………3 Michael Porter’s Strategic Framework…...……………..……………………..………3 The Long-run Efficiency Implications of an Oligopoly……………………………
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this purpose‚ Porter identified a range of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain. According to Porter (1985)‚ " Competitive Advantage arises out of the way firms organise and arrange discrete activities". Through using the Value Chain‚ the activities performed by a firm competing in a particular industry can be grouped into categories as shown in the model below: Upstream Activities Downstream Activities Porter distinguishes
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development. To illustrate‚ the global market of the industry was worth approximately $135 billion in 2012‚ and it is expected to grow to $181 billion in 2018. This external analysis‚ which follows‚ includes Porter’s five forces analysis and key success factors. 1. Porter’s Five Forces Analysis Porter’s five forces analysis is used to rate the attractiveness of the industry to generate profits. The attractiveness of the industry is determined by the strength of the
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