Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult 22 Kraft 22 SWOT-analyse
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…………………………………………..………………………………… 05 Technological Factors ………………………………………………………………..…. 06 Legal Factors ……………………………………………………………..………………. 06 Environmental Factors ………………………….....……………………………………...07 SWOT Analysis(Intro)……………………..…………………….………………………………….08 SWOT Analysis(Diagram)………………………………………………………………..08 Limitations(SWOT analysis) ………………………...……………………..……………..09 Conclusion………………………………………………………………………………….10 REFRENCES…………………………………………………………………………………….11-12 Websites……………………………………………………………………………………13 Question
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Brochure Lenovo Group Limited - SWOT Analysis Description: The Lenovo Group Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Lenovo Group Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Lenovo Group (Lenovo) is engaged in the manufacturing of personal computers (PCs) and related IT products and services. The
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Coca-Cola SWOT and PEST Analysis In today’s society‚ there are many different firms that make up the business world. One company in particular that is of interest to me is Coca-Cola. Coca-Cola is a global business that operates on a local sale in every community that is does business in. In order to fully understand the specifics of this company‚ one must conduct a thorough analysis of the company by using the SWOT and PEST methods. To begin with‚ the first part of the SWOT analysis includes
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FOXTEL SWOT Analysis Introduction to Marketing Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: “Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel” 2011 3/18/2011 The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business‚ in present and in
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As Chief Operation Officer‚ I would start by reviewing the New Belgium Brewery SWOT analysis to understand the strengths‚ weaknesses‚ opportunities‚ and threats that were identified by opening up the Asheville or Port Collins brewery locations (Ferrell & Hartline‚ 2014). The SWOT will provide detail information about a company’s “financial performance‚ resources‚ production facilities and capacity‚ market share‚ customer perceptions‚ product quality‚ economic conditions and technology” (Ferrell &
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Recall that in a SWOT analysis‚ the Strengths and Weaknesses are internal. This means that the organization has more control over these factors. The opportunities and threats are external‚ meaning that they have little to no influence over them. Read the following case study and provide three strengths‚ weaknesses‚ opportunities‚ and threats (each) for Athlete’s Warehouse . Provide a brief‚ overall evaluation of this organization based on your findings: SWOT analysis was developed by Ken Andrews
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The Times 100 / IKEA / SWOT analysis and sustainable business planning / Introduction SWOT analysis and sustainable business planning An IKEA case study Introduction IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer‚ recognised for its Scandinavian style. The majority of IKEA’s furniture is flat-pack‚ ready to be assembled by the consumer. This allows a reduction in costs and packaging
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The SWOT Analysis of Lenovo-IBM Acquisition Case study: The acquisition case of American IBM Personal Computer by the Chinese computer company Lenovo. This article uses SWOT matrix to analysis the post-merger situation of Lenovo’s PC business and try to demonstrate a possible roadmap for future business. On December 8th of 2004‚ Lenovo announced its merging of IBM’s world personal computer (PC) business which included the ThinkPad line of PCs. This deal costing Lenovo $1.25 billion‚ including $650
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Applying SWOT Analysis for Effective Planning By Betty McQuilla Okocha December 24‚ 2012 Professor Lisa Bradill GM500 Introduction The objective or purpose of applying a SWOT diagram as a planning tool in business is to have a platform of doing business or having a through picture of a business plan. Applying SWOT diagram as a planning tool has helped me to work out the strengths‚ threats‚ benefits and strategy of achieving financial prosperity in business. (Draft‚ 2012/2010‚ p. 209) I have
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