[pic] Danone: A world leader in the food-processing industry This case study was prepared in close collaboration with Danone’s General Management. The authors wish to thank Mr Laurent SACCHI‚ Deputy Director to the Presidency‚ and Ms Charlotte PASTERNAK‚ responsible for press relationships and external communication‚ for their valuable contribution to the elaboration of the case study. © CCMP 2011 Authors: Sylvie HERTRICH‚ Michel KALIKA and Ulrike MAYRHOFER Initiating institutions:
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No | Topic | Page | | The Research Topic: The effectiveness of Nestle brand compares it with the Dutch lady brand at Kajang Selangor. | 2 | 1 | Objective Research | 2 | 2 | Hypothesis Discussion * Taste * Health Value * Preference of price | 2- 3 | 3 | Literature Review | 3 - 4 | 4 | Methodology: 4(i) Questionnaire | 5 | | 4 (ii) Justify Decision | 5 | | 4 (iii) Sampling | 6 | 5 | The Measurement Instrument | 7 - 8 | 6 | Project Plan 6 (i)
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Taak 1: Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult
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Topic: How Nestlé Kit Kat tackled Greenpeace’s viral campaign Background of the situation Nestlé‚ one of the worldwide biggest food manufacturers‚ had encountered social media attack by a prominence environment group‚ Greenpeace. According to Hickman on 19 May 2010 from The Independent‚ Nestlé’s Kit Kat consisted of palm oil which produced by unsustainable forest clearing‚ it threaten the life of Orangutans in Malaysia and Indonesia. Greenpeace quickly appealed Nestlé to end their business
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9-608-107 REV : APRIL 1 6 ‚ 2 0 0 8 ____________________________________________________________ ____________________________________________________ ANE DAMGAARD JEN SEN Global Knowledge Management at Danone At Danone we don’t talk about strategy‚ we react to the context around us. For me‚ it’s like a Lego box that you buy for your children. They start to play‚ trying to find a way to build the image on the Lego box. At the end of the day‚ they give up‚ throw out the box‚ and put the pieces
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success-yoghurt. The factory was named Danone‚ a Catalan diminutive of the name of his first son‚ Daniel Carasso. Ten years later‚ the company moved from Spain to neighboring France and the first French factory was built. In 1949‚ the yoghurt was firstly packaged in a glass can. In 1951‚ this glass package replaced the porcelain can which was used before and because of this change the yoghurt became more popular and very common in diary healthy alimentation. In 1968‚ Danone was firstly announced in TV.
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Danone Case What were the intentions of Wahaha Group and Danone when setting up joint ventures in China? The Wahaha Group did very well in the Chinese market around the mid 1990s‚ but because foreign multinationals were rapidly entering China‚ it was afraid that it might lose its competiveness. The company was eager to expand its scale and market share in China‚ but it lacked the necessary financial capital to do so. This is why they wanted to cooperate with Danone. Wahaha needed cash‚ and also
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Danone in India History of Danone India Danone India is today a huge part in the work of internationalization of the French group Danone. This subsidiary was established in two steps. Danone first established in 1989 a merger with an Indian group called Britannia‚ they were just participative. Then in 1993‚ they took the control of Britannia so it became a Danone subsidiary. At this time‚ it was said that this buying had required an investment of RS 150 cores. Danone becomes after
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Grameen Danone Foods Muhama Yunus reinvented the world by giving the poor a way out of poverty through micro financing with Grameen Bank and improving the health of children with Grameen Foods. With the help of Grameen Group’s establishment‚ he was turned towards Danone‚ where he continued his venture of social entrepreneurship. The partnership between Grameen and Danone was crucial to the organization that was built. Just as Homeless World Cup and Nike partnered to give each other benefits
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DANONE – FUTURE STRATEGY IN INDIA Background: Danone‚ a French company‚ is the world’s sixth largest packaged food company and the world’s leading dairy player. It believes in mergers and acquisitions in order to fuel its geographic and product-line expansion. It has positioned itself as a Health and Wellness company. It operates under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health
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