Taak 1: Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult
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Eleven-year-old Elizabeth Hughes was born in 1907 in the New York State governor’s mansion. She was daughter of Charles E. Hughes‚ who became a justice on the Supreme Court. Elizabeth had perfect normal royal life until she come home from friend’s birthday party. She was not satisfied with her thirstiness‚ she kept drinking but she was insatiable thirst. Elizabeth became thin‚ always hungry‚ and tire. In 1919‚ Elizabeth parents took here to famous Dr. Frederick Allen in Moristown‚ New Jersey.
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product‚ you don’t know what is actually special‚ and it could really be used for a multitude of companies. Nonetheless‚ every single employee knows it by heart and comes across it every day. Welcome to Dannon. The world leader in fresh dairy products‚ Danone is the French parent company of the brand named Dannon in the United States. While mostly known to Americans for its extensive yogurt line‚ some more familiar with the company also recognize it for its line of waters‚ such as Evian and Volvic. There
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baby nutrition and all the group’s poles supported the growth. The turnover also increase in 2012. I’ve divided my report intro three parts with an introduction and a conclusion. In the first part I studied the global marketing strategy of Danone. Firstly at an international level‚ secondly at a local level with the exemple of its development in the United States. In the second part I made an external and internal analysis of the group . I used the SLEPTS analysis for the external environment
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appendices 21 ------------------------------------------------- INTRODUCTION We have chosen the group DANONE because it is a world-famous leading French group‚ which is often recognised for its management leadership. DANONE is a food-products multinational corporation based in Paris. It is the world leader in fresh dairy products‚ 2nd in bottled water and baby food and European leader in clinical nutrition
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the firm and management makes decision based on feedbacks. In the case of Danone‚ the company formed a culture of networking in order to encourage more information sharing among employees. Danone has been a success in the consumer goods sector due to its innovative culture‚ and it also enjoys climbing revenues in the recent years. Knowledge management challenges faced by Danone There were two challenges faced by Danone. First‚ sharing was not a natural thing among employees especially when
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Corporate Strategy Project DANONE Danone is a Paris-based multinational company engaging in the production of food and drinks. With revenues of more than 17bn Euro and over 100 000 employees in around 80 countries worldwide‚ it considers itself to be the world leader in fresh dairy products and bottled water. The corporate history shows the enormous adaptation capacity of the company over time. Founded in 1919 in Barcelona and starting operations in France few years later‚ Danone moved to the United
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Danone Case Study Contents Page Executive Summary Pg. 3 Introduction Pg. 4 Background Pg. 4 Problems Pg. 5 Issue 1- Lack of formal IT systems Pg. 5 Issue 2-Lack of incentives & rewards Pg. 5 Issue 3-Geographical dispersion Pg. 6 Issue 4-Development of Networking Attitude Pg. 8 -Why should the issue be addressed Pg. 8 -Competitive Advantage Pg. 9 Recommendations/ Strategies
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Danone Governance Structure Board of Directors dari Danone dipimpin oleh Franck Riboud yang juga menjabat sebagai Chief Executive Officer. Board of Directors terdiri dari 14 anggota‚ dengan delapan diantaranya merupakan anggota independen yang dipilih melalui rekomendasi dari Nomination and Compensation Committee. Di dalam Board of Directors termasuk diantaranya Audit Committee‚ Social Responsibility Committee‚ dan Nomination and Compensation Committee. Anggota dari Board of Directors per
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Executive Summary Introduction BitterSweet is a partnership type of business. It is a food-service type of business which is situated at the SM Mall of Asia‚ Pasay City. The store has a floor area of 15 x 30 feet. It carries the name “BitterSweet” to symbolize its product‚ low-fat‚ vegetable ice cream. “Bitter” for vegetables since most people perceive vegetables as bitter and the main offering of the store is the ampalaya-flavored ice cream which may seem interesting since the said vegetable
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