Danone Milk Products Inc Lenin Street Angarsk ANG 665083 9 November 2012 Mr Anton Navarskiy Danone Milk Products Inc Gagarin Street Moscow MSC 657303 Dear Mr Navarskiy Further to your request‚ I hereby attach the report discussing and developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers
Premium Marketing
globally(Kraft Food 2011). The objectives that guide the firms through their growth years are Customer would be always provided with delicious food everywhere. We will continuously looking for fresh and unique ideas in order to enhance our workplace‚ our partnerships‚ our communities and our world . SWOT ANALYSIS Strengths : 1. Biskuit Bergizi tinggi. Kebanyakan makanan ringan dianggap tidak sehat/ tidak bergizi oleh para orang tua. Akan tetapi‚ Biskuat merupakan biscuit yang berkualitas dengan mengandung
Premium
BULDING SOCIAL BUSINESS Social business is a non-loss and non-dividend company dedicated entirely to achieve a social goal. Muhammad Yunus‚ a Bangladeshi banker. Economist‚ founder of Grameen bank and Nobel Peace Prize recipient explains in his book what social business is and how it can help the development of our communities. Yunus‚ previously was a professor of economics where he developed the idea and concepts of micro-credit and micro-finance. In the early seventies‚ Bangladesh was in a terrible
Premium Muhammad Yunus Poverty Bangladesh
what The Economic Times referred to as one of [India’s] most dramatic corporate sagas‚[6] Pillai ceded control to Wadia and Danone after a bitter boardroom struggle‚[7] then fled his Singapore base to India in 1995 after accusations of defrauding Britannia‚ and died the same year in Tihar Jail.[8] Wadia and Danone[edit] The Wadias’ Kalabakan Investments and Groupe Danone had two equal joint venture companies‚ Wadia BSN and UK registered Associated Biscuits International Holdings Ltd.‚ which together
Premium Joint venture Nabisco Kraft Foods
Goal: In 2003‚ DANONE France indicated that it wanted the South African business unit to introduce a dairy product into the market at the base of the pyramid (here we show THE pyramid ). South Africa has one of the highest inequality gaps in the world and the country is characterized by both pockets of world-class excellence and a large impoverished population. Challenges the DANONE SA (South Africa) company faced before launching the product (Danimal): * Even with a specialized distribution
Premium Yoghurt Marketing Dairy product
emerging from springs in the French Alps. Today‚ the company is part of international conglomerate Danone Group‚ which registers annual profits over 13 million euros and which employs more than 88‚000 individuals. Danone’s corporate mission is to “bring health through food & beverages to a maximum number of people” (Official Website of Danone‚ 2008) The beverage sector is extremely important for Danone and in 2005 they retrieved more than a quarter of their annual profits from the selling of beverages
Premium Water Bottled water Drinking water
ANALYSIS AQUA DANONE Hanny Purnama Sari 3104816 Anastasia A. Santoso 3114701 Martha CHAPTER I COMPANY BACKGROUND About Danone Aqua PT AQUA Golden Mississippi was founded in 1973 by Mr. Tirto Utomo‚ a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was set up in Bekasi. After operating for 30 years‚ now AQUA has 14 factories in Indonesia. In 1998‚ AQUA (which is under the auspices of PT Tirta Investama) take strategic steps to join the Group DANONE‚ which is one
Premium Water Bottled water
FACTs AND FIGUREs OVERVIEW OF THE RENAULT-NISSAN ALLIANCE FACTs AND FIGUREs Structure of the Alliance Founded in 1999‚ the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This unique partnership is a pragmatic‚ flexible business tool that can expand to accommodate new projects and partners worldwide. I n the past half-decade‚ the Alliance has emerged as a buffer to protect partners during regional downturns‚ and it has accelerated
Premium Renault
Ismalistya Araminta MBI-44639 Global Knowledge Management at Danone (A) 1. What are the most important knowledge-management challenges faced by Danone? As one of the top worldwide top company‚ Danone greatest challenges encountered in the implementation of knowledge-management employees that scattered in 120 countries‚ and therefore they faced the following three problems: 1. Making operational information to their employees around the world. 2. A tension between a more efficient top-down approach
Premium Management Knowledge management Managing director
Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146‚200 Main Competitors PepsiCo Inc.‚ Dr Pepper Snapple Group‚ Inc.‚ Unilever‚ Groupe Danone‚ Kraft Foods Inc.‚ Nestlé S.A. and others. The Coca Coola Company is the largest beverage business in the world serving more than 200 countries and offering more than 500 brands. You can find more information about the
Premium Wal-Mart Nutrition Fast food restaurant