Introduction To Social Business Social business is a cause-driven business. In a social business‚ the investors/owners can gradually recoup the money invested‚ but cannot take any dividend beyond that point. Purpose of the investment is purely to achieve one or more social objectives through the operation of the company‚ no personal gain is desired by the investors. The company must cover all costs and make profit‚ at the same time achieve the social objective‚ such as‚ healthcare for the poor‚
Premium Muhammad Yunus Grameen Bank Bangladesh
Coca-Cola India: Winning Hearts and Taste Buds in the Hinterland India Knowledge@Wharton After a series of missteps during recent years‚ Coca-Cola India has had to learn lessons the hard way. In the process‚ says the company‚ executives had to recalibrate the old kinks in its supply chain and bust a few myths about winning over Indian consumers‚ especially in the country’s highly promising rural markets. AFP/Getty Images File Photo of a villager drinking Coke in Navallur village‚ some 85 kms
Premium Soft drink Coca-Cola Marketing
acquire a significant share of the market through mergers and acquisition. Currently‚ the company controls about 31 percent of the market. The industry is characterized by a moderate to low level of competition. The main competitors include Groupe Danone‚ Kellogg‚ and Kraft. Each company is able to retain its customer base since consumers tend to consume foods they are used to and hence strong brand loyalty. The company’s competitive advantage lies on its broad range of products and high level of
Premium Revenue Generally Accepted Accounting Principles Balance sheet
05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. PERUSAHAAN INDUK AOL Time Warner Coca-Cola Company Pepsi Co. Nike McDonald’s Baskin Robbins Pizza Hut Kentucky Fried Chicken (KFC) Dunkin Donut’s Arbys Texas Fried Chicken Wendys Danone Delta Galil Industries Ltd Estee Lauder Johnson & Johnson Lewis Trrust Group Ltd Levi’s Strauss Company Lea News Corporation PRODUK DAN PERUSAHAAN ANAK AOL Internet‚ Majalah ‘Time’‚ Majalah ‘Life’‚ Penerbitan ‘TimeLife’‚ dsb‚ CNN‚ ICQ (internet
Premium Dunkin' Donuts KFC News Corporation
have resources and understanding required to survive Distribution Relationships - Corona: Perhaps guilty of neglecting existing relationships (Corona) in the effort to try and expand and form or strengthen other relationships (Schweppes‚ Budweiser‚ Danone etc.) Takeovers - 1994: Extended takeover battle spanning around half a year - obvious negative impacts for corporation Future Steps - 1997: Financial year ending December ’97 showed significantly diminished profit comparative to previous year
Premium Corporation Takeover
Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146‚200 Main Competitors PepsiCo Inc.‚ Dr Pepper Snapple Group‚ Inc.‚ Unilever‚ Groupe Danone‚ Kraft Foods Inc.‚ Nestlé S.A. and others. The Coca Coola Company is the largest beverage business in the world serving more than 200 countries and offering more than 500 brands. You can find more information about the
Premium Wal-Mart Nutrition Fast food restaurant
BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
Premium Marketing Strategic management
Michel et Augustin Introduction In 1978‚ Ben Cohen and Jerry Greenfield launched Ben & Jerry’s‚ an ice-cream brand made from milk products and 100% natural ingredients. Two young students‚ Augustin Paluel-Marmont and Michel de Rovira have decided to take example from this mythical brand (as well as Innocent)‚ and launch their own brand of biscuits: Michel et Augustin! The story of their brand building is truly a successful adventure‚ which gives by the way a whole meaning and a huge capital
Premium Brand Brand management
with low price and differentiation- strategies among rivals. Scope of competitive rivalry The Local sellers have a little amount of scale and scope comparing to huge bottled water production companies (Pepsi‚ Coca Cola‚ Nestle Waters‚ and Group Danone). Those kind brand producers benefits of strong economies of scale and scope. For instance‚ Pepsi Co has its own spring water company and utilizes the facilities that produce soft drinks. These producers can purchase a large quantity of raw materials
Premium Coca-Cola Drinking water Water
continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT Competition – The core values of Unilever quality‚ affordability and service came under the greatest attack‚ not from critics‚ but from competitor‚ Danone‚ Novartis‚ Nestles and Kraft Foods Marks and Spencer’s MARKETING MIX AUDIT Price – Unilever has concentrate on all classes of customers‚ it has continued value-pricing strategy and the company uses a similar ‘outstanding value’ campaign across
Premium Unilever Kraft Foods Marketing