BRITANNIA INDUSTRIES LTD. [pic] SUBMITTED BY AMIT SASMAL ANAND MANDAL CONCEPT OF BRITANNIA BISCUIT Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits‚ but do they know how biscuits began? The history of biscuits
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PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
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COURSE CODE MKT 330 COURSE TITLE Pricing Undergraduate Program Coca Cola CASE STUDY Submitted by: Cecilia BUISSON Winter 2014 INSTRUCTOR Momtchil Kovatchev COCA COLA CASE STUDY 1.What are the pricing strategies adopted by Coca Cola brand in the three key markets of India‚ China and USA? (15 points) 2.Should they have done anything differently? In which market and why? (5 points) 3.Was the price decrease the right move in India? Why? What were the consequences for both companies? (5
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order to gain traction among the consumers. PepsiCo’s launch of 7up lemony bite in Punjab was to counter Limca. Tata Gluco + was launched by NourishCo ( A joint venture between PepsiCo and Tata )‚ a lemon flavoured refreshing and recharging beverage. Danone and Narang Beverages partnered to launch B’lue‚ a water-based restorative drink. Companies are constantly innovating to come up with new products with greater benefits that will help the companies differentiate
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Rewarding system For the Coca Cola Company it is important to pay well the employees. Furthermore rewarding is also important because it contributes on the employees performances. Coca Cola uses two rewarding system based on: * function * performance Coca Cola rewards its employees through the function reward system. For the blue-collar workers the reward is based according to the length of service. For the white-collar workers‚ the higher you rise in the hierarchy the more the percentage
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Problems at Perrier Perrier may well be the iconic brand in the world of mineral waters. However‚ regardless of the profile of the brand‚ the company that produces the bottled sparkling mineral water is having a tough time. It is the focus of what one commentator describes as “a vicious struggle underway for the soul of the business. The origins of the Perrier company can be traced to 1898 when a local doctor‚ Louis-Eugene Perrier‚ bought the mineral water source near Vergeze‚ France. The
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stereotypes and key dimensions of culture 136 Cross-cultural management 144 Culture embodied in national institutions 151 ■ Active Learning Case Culture clash at Pharmacia and Upjohn 130 ■ International Business Strategy in Action McDonald’s 135 Danone and Parmalat—going international‚ staying local 149 ■ Real Cases Do not throw your meishi! 154 Sport can be local and global: Manchester United 155 Patterns of global diversity and the implications of these differences have been studied
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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CHAPTER 1 – INTRODUCTION AND HISTORY INTRODUCTION ON NESTLE Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey‚ Switzerland. It is the largest food company in the world measured by revenues. Nestlé’s products include baby food‚ bottled water‚ breakfast cereals‚ coffee‚ confectionery‚ dairy products‚ ice cream‚ pet foods‚ and snacks. 29 of Nestlé’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion)‚[3][5] including Nespresso‚ Nescafé
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retail formats had emerged in the marketplace to challenge the discount department store format. Outlets known as "Malls without walls" opened up. Suppliers: Grocery & General Merchandise- Pepsico‚ Kimberly Clark‚ Rickett Benkiser‚ Kraft‚ Danone‚ Mattel etc. MACRO-ENVIRONMENTAL FACTORS Economic Environment:  1980s & early 1990s- eras of economic uncertainty for retailers‚ many retailers negatively affected.  Increased competitive pressures‚ sluggish consumer spending
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