01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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Branson was negotiating an alliance with Tata Group to establish Virgin Mobile in India and preparing to buy 50 acres of land in Macau to build a $3 billion casino and leisure complex. Meanwhile‚ Virgin America—Branson’s San Francisco-based low-cost airline—was struggling to get approval from the U.S. Department of Transportation. Some believed that Virgin Galactic—Branson’s passenger spaceship service—might be first into the air.Yet despite being lauded for his entrepreneurship‚ eccentricity and embodiment
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South Africa’s airline industry’s companies have been fighting to stay in the black over the past year‚ with SAA getting a R6bn recapitalization (which they claim is not a bail-out)‚ new entrants like Velvet Sky not lasting a full 12 months in the industry and established low cost carrier company Kulula.com’s parent company Comair slipping into the red for the year ended December 2011 (Comair declares six-month loss amid rising costs‚ (n.d)). I will be discussing the macro-environmental forces that
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grievance by using the toll-free and personal voicemail. * Bethune tied in performance appraisals with incentives. * Employees were provided with the proper resources to achieve goals. Q3: To ensure that a continental airline improves on performance over next decade‚ continuing employee recognition would be one of the priorities on the list. Employee satisfaction plays a large role in ensuring they are following all policies procedures and in addition providing great customer
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AirTex Aviation 1. Did AirTex need a new control system at the time of the takeover? * “The management system that was in place was one woman who magically kept everything in her head. There was limited and almost incomprehensible formal system.” Sarah Arthur‚ the company’s accountant‚ had complete autonomy over the company’s information‚ and she kept this information private. * AirTex was in need of a more formalized accounting system‚ since accounting was a central department of the company
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• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
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REVENUE MANAGEMENT Capt: Paul Mwangi 9th May 2014 KCAA/MOI UNI/EMBA/PK/9th May 14 OVERVIEW OF REVENUE MANAGEMENT MISSION Maximize network revenue per Available Seat Kilometer for a given schedule. KCAA/MOI UNI/EMBA/PK/9th May 14 Why Revenue Management? To maximize revenue income! KCAA/MOI UNI/EMBA/PK/9th May 14 How? “cherry picking” Overbooking KCAA/MOI UNI/EMBA/PK/9th May 14 “Cherry Picking” Flight NBO – LON available seats: 8 Passengers who wants to travel:
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BSB‚ INC.: The Pizza Wars Come to Campus —Source: This case was prepared by Dr. Brooke Saladin‚ Wake Forest University‚ as a basis for classroom discussion. Renee Kershaw‚ manager of food services at a medium-sized private university in the Southeast‚ has just had the wind taken out of her sails. She had decided that‚ owing to the success of her year-old pizza service‚ the time had come to expand pizza-making operations on campus. However‚ yesterday the university president announced plans to begin
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terms of reference with us‚ the approach and responsibility for the report lies totally with Professor Goodwin. The All Party Group now welcomes this report; we are very satisfied with the quality of the analysis and therefore commend it for wider study. We believe that the report adds very powerfully to our understanding of the issues and have noted Professor Goodwin ’s conclusion on the continuing economic rationale of strong programmes of both road and rail investment‚ along with modification to
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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