THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RE... Page 1 of 8 THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RESEARCH: A PERSONAL CONSTRUCT THEORY PERSPECTIVE Richard E. Plank‚ Western Michigan University ABSTRACT Cross-cultural research in marketing‚ particularly involving the measurement of behaviors and attitudes using methodologies which require the respondent to respond to scale type questions‚ is difficult as well as time and resource intensive. A major issue is the
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COKE verSus pEPSI‚ 2001 Teaching Note (Adapted from the Darden School of Business) This case is set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company. The case asks students to estimate EVATM (economic value added) from 2001 to 2003. Students also need to determine each company’s weighted-average cost of capital (WACC) to estimate EVA. The primary objective of this case is to introduce students to the concepts and calculation of WACC
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Journal of Euromarketing‚ 14(3)‚ 59–82. 3. Liu‚ CM (2002). The effects of promotional activities on brand decision in the cellular telephone industry‚ The Journal of Product & Brand Management‚ vol. 11‚ no. 1‚ pp. 42-51. 4. Dorsch‚ MJ‚ Grove‚ SJ and Darden‚ WR (2000). Consumer intentions to use service category‚ Journal of Services Marketing‚ vol. 14‚ no. 2‚ pp. 92-118. 5. Riquelme‚ H. (2001). Do consumers know what they want? Journal of Consumer marketing 18(5)‚ 437-448
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Jose Rizal’s Residence On June 19‚ 1861‚ Rizal was born inside that house and was the seventh among the eleven children of Don Francisco and Dona Teodora. He was baptized “José Rizal y Mercado” at the Calamba Church right next door. Young Jose was the first in the family to use the name Rizal in accordance with the 1849 decree of then Governor Narciso Claveria to change the surnames of Filipinos. In 1891‚ due to Rizal’s activism‚ the family came under attack of the friars who
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A very important and significant aspect of the book "Hidden Figures" is how it illustrates the lives of African American women in the late ’50s and early ’60s. Margot Lee Shetterly ensures to include the numerous instances where these women faced discrimination. Not only were they looked down upon because they were African Americans‚ but also because they were women. Shetterly shows how they overcame these obstacles with determination and perseverance. The author of this book‚ Margot Lee Shetterly
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Introduction: The title of my project in Bharti-Axa life insurance co ltd was given to me by my mentor in the company . He is a agency manager in the company. He was very helpful and helped me during the course of my project. . Life advisors: Life advisors have to do financial planning of his clients and sell financial solutions (policies) to them. They are paid on the commission basis which is the percentage of the premium of policies they have sold. The average commission is 18%. There
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Turn on the television or open a newspaper and likely there will be a story of racism in our high schools. In many instances‚ it is the lack of diversity that leads to racism. Consider my personal experience in two very different high schools. My first two years were in a school located in a predominantly white community. Many of the students had attended this school since grade school and had limited exposure to diversity. There were several instances where I heard peers telling racist jokes and
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Development of Visitor Management Strategies Based on Visitors’ Leisure Lifestyle - A Visitor Sample of Sun Moon Lake National Scenic Area‚ Taiwan Su-Hsin Lee Jing-Shoung Hou Chang-Chan Huang Wei-Chen Li 【Abstract】 Visitors’ depreciative behavior can be seen quite often in outdoor recreation settings. Their improper behavior brings not merely negative effects on other visitors but also major maintenance issue to recreation resource management. Therefore‚ recreation resource management authorities
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United States (Sauber-Schatz‚ West‚ & Bergen‚ 2014). Due to the large number of child deaths that occur each year‚ education regarding the proper use of child passenger safety seats must be provided to families. According to Basco‚ Hletko‚ West‚ and Darden (2009)‚ although death and injury caused by motor vehicle accidents are deemed accidental‚ they are preventable. Due to the fact that deaths and injuries that occur are accidental‚ The American Academy of Pediatrics recognized the need for standardization
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Cross-Cultural Perspective: The Cultural and Ethical Issue of Globalization Many American companies that are outsourcing jobs to other countries create a problem in the economy of the Unites States and also creates a cultural effect in a global scale. To this day‚ The United States had lost millions of manufacturing jobs compared to two decades ago (Heffner‚ 2012). Americans can no longer compete to international manufacturers‚ which put the United States economy in doom. There are many factors
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