hedonism: helping and self-gratification as equivalent responses." Journal of Personality and Batra‚ R. and O. T. Ahtola (1991). "Measuring the hedonic and utilitarian sources of consumer attitudes." Marketing Letters 2: 159-70. Babin‚ B. J. and W. R. Darden (1994). "Work and/or fun? Measuring hedonic and utilitarian shopping value." Journal of Consumer Research Babin‚ B. J. and L. Babin (2001). "Seeking something different? A model of schema typicality‚ consumer affect‚ purchase intentions and perceived
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and Administrative Communication. 5th ed. USA: McGraw Hill. 6. Mackay‚ A. (2007) Motivation‚ Ability and Confidence Building in People. 1st ed. Great Britain: Butterworth-Heinemann. 7. Nakhwa‚ R. & Isabella‚ L. (2003) The VidSoft Triangle (A).USA: Darden Business Publishing. 8. Robbins‚ S. & Judge‚ T. (2009) Organizational Behaviour.12th ed.USA: Pearson Prentice Hall. 9. Taffinder‚ P. (2006) The Leadership Crash Course. 2nd ed. United Kingdom: Kogan-Page. 10. Quinn‚ R. (2005) Moments of Greatness:
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References: Baker‚ George (1986). “Compensation and Hierarchies.” Harvard Business School . Bruner‚ Robert F. (1985). “The Use of Excess Cash and Debt Capacity as Motive for Merger.” Colgate Darden Graduate School of Business (December). DeAngelo‚ Harry‚ Linda DeAngelo and Edward M. Rice (1984). “Going Private: Minority Freezeouts and Shareholder Wealth.” Journal of Law and Economics 27 Donaldson‚ Gordon (1984). Managing Corporate Wealth. New
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CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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BEST PRACTICE You know your company depends on informal networks‚ but what can you do about them? Decide which of three different types of networks will deliver the results you want‚ and then set up frameworks to help them flourish. A Practical Guide to Social Networks by RobCrossJeanne Liedtka‚and Leigh Weiss W HEN IS A COMPANY GREATER than the sum of its parts? When its once-siloed business units find a way to harvest innovations in the white space between them. That’s exactly what
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BROTHERSON ET AL. – “BEST PRACTICES” IN ESTIMATING THE COST OF CAPITAL: AN UPDATE 15 “Best Practices” in Estimating the Cost of Capital: An Update W. Todd Brotherson‚ Kenneth M. Eades‚ Robert S. Harris‚ and Robert C. Higgins “Cost of capital is so critical to things we do‚ and CAPM has so many holes in it—and the books don’t tell you which numbers to use… so at the end of the day‚ you wonder a bit if you’ve got a solid number. Am I fooling myself with this Theories on cost of capital
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INTRODUCTION: Kota Fibres‚ Ltd. is one of India textile fiber manufactures that supply nylon fiber to domestic textile mills which make saris‚ the traditional women ’s dress. Facing demand of India ’s female population of 500 million‚ the saris industry consumes 12 billion yards of fabric‚ and the market keeps a steady 15% annual growth. Kota Fibres has been run as a family business by Ms. Pundir and her family since 1962. In the year of 2000‚ Kota Fibres outperform market average by growing sales
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Retail Display Effect of signage and digital display on consumer Behavior Submitted By: Guided By: V.Anusha Prof. Hardeep Singh Roll No.04 PGDM-RM KJ Somaiya Institute Of Management Studies and Research Table Of Contents 1. Abstract…………………………………………………………………………………………………………….....1 2
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Burger King: A Whopping Strategy En Route to Recovery Siohong Tih At the end of 2002‚ Burger King‚ the second largest fast food hamburger chain in the world‚ was in financial trouble. Sales were dropping and its franchisees were confronted with heavy debts. One after another‚ its franchisees including its largest independent franchisee‚ AmeriKing‚ filed for bankruptcy protection. Burger King US’ sales in 2003 dropped to US$7.9 billion from US$8.3 billion the previous year. Burger King’s introduction
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Schnellkurs Export‚ Lexika Verlag‚ Wuerzburg‚ 2002 Charles W Reinhard Huenerberg‚ Internationales Marketing‚ Verlag Moderne Industrie‚ Landsberg/Lech‚ 1994 Jim Leong-Michele Tan "EAC Nutrition: Regional expansion Strategy" University of Virginia‚ Darden School foundation‚ Charlottesville‚ 2002 Studio Legale Birindelli & Associati‚ Guida Informativa sulla Cina‚ Centro estero Camere di Commercio Lombarde‚ Milano‚ 2005 Steve Morris- Graham Willocks‚ Erfolgsfaktor Kundenorientierung‚ Falken Verlag‚ Niedernhausen
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