TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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Caniogan‚ Pasig City Objectives: The Tourism Services and Regional Offices Sector are tasked to ensure the pleasant entry‚ stay‚ and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments‚ among others‚ done through an accreditation system. Tourist establishments’ compliance to policies are monitored to make sure that their facilities and services are operated and maintained. The Office of Tourism Standards has the following functions: a
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The push and pull motivational theory is referred by Dann 1977‚ the research of the theory explained why people travel and the tourism motivations of traveling. Dann 1997 mentioned that the reasons of pushing people go to travel are being anomie and ego enhancement. The push factor is related to the personal social- psychological motives‚ such as they want to escape from the routine of daily life to seek for some relaxation‚ the boredom might lead them to have the motivation of traveling. These are
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rise of the Kenyan heroes. (http://www.kenyaweb.com/history/introduction/index.html) Characteristics and structure of the Kenyan tourism industry Kenya is one of the most popular tourism destinations in Africa and tourism is a key foreign exchange earner for the country. Kenya’s tourism was founded on the country’s rich wildlife resources‚ although beach tourism along the Indian Ocean coast is now equally important. Indeed‚ the coastal areas generate the highest number of bed
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HOSPITALITY INDUSTY PROFESSOR: TANYA JOYNER DATE: MARCH22.2013 TEST: CHAPTER 9 NAME: LU QIONGQIONG(JENNY) 1 what can tourism be defined as? Tourism can be defined as the idea of attracting‚ accommodating‚ and pleasing groups or individuals traveling for pleasure or business. It is categorized by geography‚ ownership‚ function‚ industry‚ and travel motive. 2 business travels has increased in recent years due to what? Business travel has increased in recent years as a result of the growth
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The Consequences of Tourism on the Coromandel Peninsula Report to UNESCO by mary o 8 March 2012 Tourism on the Coromandel impacts people by creating a better economy and more jobs. Kevin Blakeford‚ editor/publisher of the NZ Travel Memo stated the “Coromandel tourism industry has an estimated annual worth of $360million and is growing at 5% per annum”1. The money being brought in by tourism is creating more jobs‚ which benefits the community. The downside is that it creates
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dining‚ tour operations and transport services. WWK employs 70 locals in Moari and is committed to provide professional development for its employees. In addition to being a 2010 Tourism for tomorrow Community Benefit Award Winner it also is a Qualmark Envrio Gold Accredited – the highest level of sustainable tourism given in New Zealand. 2. Negative Environmental Impacts (Amoy) The economic downturn and the closing of the rail way depot in the 80’s led to many unemployment problems in Kaikoura
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ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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crisis‚ health crisis‚ social changes‚ customer preferences‚ war/terrorism. Tourism market consists of all potential customers sharing a particular need/want‚ who might be willing/able to satisfy it by buying a tourism product. Sustainable development achieving growth in a manner that does not deplete the natural & built environment & preserves the culture of the local community. Sustainable tourism all forms of tourism development‚ management & operations that maintain the environmental‚ & economic
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Khushvaktova Kamola 2RuG1 Essay on topic “Tourism”. Tourism is becoming increasingly important as a source of revenue to many countries bit its disadvantages should not be overlooked. What are some of the problems of tourism? Often‚ people are surprised when they hear that the tourism industry has problems. Indeed‚ many perceive tourism as a fascinating kind of rest that allows changing of scenery and lifestyle for a while. Whatever it was‚ tourism has not only advantages‚ but also disadvantages
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