PEST ANALYSIS A PEST analysis usually measures a market. It stands for "Political‚ Economic‚ Social‚ and Technological analysis". It is a part of the external analysis when conducting a strategic analysis or doing market research‚ and gives an overview of the different macro environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. COMPOSITION Political
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PR IN PRACTICE SERIES Risk Issues and Crisis Management A Casebook of Best Practice Third Edition Michael Regester & Judy Larkin Risk Issues and Crisis Management Praise for Risk Issues and Crisis Management “It used to be said that ‘reward is commensurate with risk’; now I fear more apt is ‘risk is likely to end in crisis’. Who better to guide us through the risk/crisis minefield than Mike Regester and Judy Larkin‚ who have guided so many so well for so many years. Read
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The Coca-Cola Company MKT300 October 8‚ 2008 A. Introduction The Coca-Cola Company is the world’s largest beverage company‚ operating in over 200 countries with a product line that includes over 2‚800 diverse items. The company’s primary responsibility is to develop concentrates‚ beverage bases and syrups‚ which are sold to bottling companies that comprise the world’s largest beverage distribution system. In addition to product development‚ the Coca-Cola Company is responsible for product
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9-706-447 REV: APRIL 16‚ 2009 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in 2006 For more than a century‚ Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles in the so-called cola wars were fought over the $66 billion carbonated soft drink (CSD) industry in the United States.1 In a “carefully waged competitive struggle” that lasted from 1975 through the mid-1990s‚ both Coke and Pepsi achieved average annual revenue growth of around
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1 Marketing Study Of The Coca-Cola Company Group 1 Charis McWhorter William Chasteen Christina Davis Brian Gladney Jasmine Verden 2 Introduction The Coca-Cola Company operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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COCA-COLA In 1886‚ John Pemberton‚ a Civil War veteran and Atlanta pharmacist‚ found a fragrant‚caramel-colored liquid which was combined with carbonated water and John Pemberton’s bookkeeper‚ Frank Robinson named this mixture‚ Coca-Cola. In its fi rst year‚ the company sold about 9 glasses of Coca-Cola a day. A century later‚ The Coca-Cola Company has produced over 10 billion gallons of syrup. 1888-1891‚ Pemberton sold the company to Atlanta businessman‚ Asa Griggs Candler‚ for
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distributes and markets non-alcoholic beverage concentrates and syrups‚ including fountain syrups. The product includes primarily carbonated soft drinks‚ a variety of non-carbonated beverages‚ juices and juice drinks‚ and certain water products‚ such as Dasani. The company supplies the concentrates and beverage bases used to make the products and it provides management assistance to help it’s bottler’s ensure the profitable growth of their business. Coca-Cola competes in the nonalcoholic beverages segment
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Classic (#1)‚ Diet Coke (3)‚ Sprite (5)‚ and Caffeine Free Diet Coke (8) ("Top 10‚" 2004). Through Research & Development (R&D) and acquisitions‚ Coca-Cola has also expanded its product line to include non-carbonated beverage products‚ including: Dasani‚ Fanta‚ Fruitopia‚ Hi-C‚ Minute Maid‚ and Mr. Pibb. In 2003‚ Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004‚ Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million
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Introduction-: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta‚ Georgia‚ and is often referred to simply as Coke or (in European and American countries) as cola‚ pop‚ or in some parts of the U.S.‚ soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola
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