Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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Related Literature 1) Foreign Literature Eureka Forbes launches mobile water purifier NEW DELHI: Home appliances maker Eureka Forbes has launched mobile water purifier ’Aqua guard-on-the -Go ’‚ priced at Rs 595. Aqua guard-on-the-Go is in shape of a sipper loaded with miniaturized water purification technology and would be available across retail outlets and general stores‚ Eureka Forbes said in a statement. It would be available in four variants - black mystery‚ pink beauty‚ pearl white and racy
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CHAPTER WHAT IS ECONOMICS? 1 CHAPTER OUTLINE Economics‚ Scarcity‚ and Choice Scarcity and Individual Choice Scarcity and Social Choice Scarcity and Economics The World of Economics Microeconomics and Macroeconomics Positive and Normative Economics Why Study Economics? To Understand the World Better To Gain Self-Confidence To Achieve Social Change To Help Prepare for Other Careers To Become an Economist The Methods of Economics The Art of Building Economic Models Assumptions and Conclusions
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