Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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Patrick Cunningham ITM220-J November 8‚ 2013 Big Data Big Data‚ an inspirational novel about the collection and processing of massive amounts of data was eye-opening and encouraging. This collection of data over a long period of time has been processed and used towards many different aspects throughout the world. Dilemmas such as tracking the H1N1 virus‚ to buying the most inexpensive plane tickets‚ all the way to predicting dangerous manholes explosions have all been processed and tabulated
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an era of big data‚ this data-driven world has the potential to improve the efficiencies of enterprises and improve the quality of our lives; however‚ there are a number of challenges that must be addressed to allow us to exploit the full potential of big data. This paper focuses on challenges faced by online retailers when making use of big data. With the provided examples of online retailers Amazon and eBay‚ this paper addressed the key challenges of big data analytics including data capture and
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IT433 Data Warehousing and Data Mining — Data Preprocessing — 1 Data Preprocessing • Why preprocess the data? • Descriptive data summarization • Data cleaning • Data integration and transformation • Data reduction • Discretization and concept hierarchy generation • Summary 2 Why Data Preprocessing? • Data in the real world is dirty – incomplete: lacking attribute values‚ lacking certain attributes of interest‚ or containing only aggregate data • e.g.‚ occupation=“ ”
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Big Data‚ Data Mining and Business Intelligence Techniques 2 What is Data? • Data is information in a form suitable for use with a computer. • There are two types of data ▫ Structured ▫ Unstructured • The total volume of data is growing 59% every year. • The number of files grow at 88% every year. 3 What is Big Data? Exa Analytics on Big Data at Rest Up to 10‚000 Times larger Peta Data Scale Giga Data at Rest Tera Data Scale Mega Traditional Data Warehouse
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Data Analysis The investigation I did was to find the resistance of a piece if wire. The piece of wire is my dependent variable throughout the investigation. I changed the length of the wire in order to measure the resistance of each length. Plan In this investigation‚ a simple circuit will be set up to read the voltage and current when the length of the wire changes. The length will range from 10cm-80cm with intervals of 10cm. The length of the wire will be changed by moving the crocodile clip
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Data Warehouse Concepts and Design Contents Data Warehouse Concepts and Design 1 Abstract 2 Abbreviations 2 Keywords 3 Introduction 3 Jarir Bookstore – Applying the Kimball Method 3 Summary from the available literature and Follow a Proven Methodology: Lifecycle Steps and Tracks 4 Issues and Process involved in Implementation of DW/BI system 5 Data Model Design 6 Star Schema Model 7 Fact Table 10 Dimension Table: 11 Design Feature: 12 Identifying the fields from facts/dimensions: MS: 12 Advanced
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Professor Faleh Alshamari Submitted by: Wajeha Sultan Final Project Hashing: Open and Closed Hashing Definition: Hashing index is used to retrieve data. We can find‚ insert and delete data by using the hashing index and the idea is to map keys of a given file. A hash means a 1 to 1 relationship between data. This is a common data type in languages. A hash algorithm is a way to take an input and always have the same output‚ otherwise known as a 1 to 1 function. An ideal hash function is
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PRINCIPLES OF DATA QUALITY Arthur D. Chapman1 Although most data gathering disciples treat error as an embarrassing issue to be expunged‚ the error inherent in [spatial] data deserves closer attention and public understanding …because error provides a critical component in judging fitness for use. (Chrisman 1991). Australian Biodiversity Information Services PO Box 7491‚ Toowoomba South‚ Qld‚ Australia email: papers.digit@gbif.org 1 © 2005‚ Global Biodiversity Information Facility Material
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billion bytes of data in digital form be it on social media‚ blogs‚ purchase transaction record‚ purchasing pattern of middle class families‚ amount of waste generated in a city‚ no. of road accidents on a particular highways‚ data generated by meteorological department etc. This huge size of data generated is known as big data. Generally managers use data to arrive at decision. Marketers use data analytics to determine customer preferences and their purchasing pattern. Big data has tremendous potential
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