Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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Chapter I INTRODUCTION Background of the Study Decision-making entails making choices‚ solving problems‚ and selecting the best alternatives (Bongat‚ 2011). Decision-making is distinctly a human activity. The process of decision making is one of the most complex mechanisms of human thinking‚ as various factors and courses of action intervene in it‚ with different results. Nothing makes a person more productive than the last minute. A decision is a choice made between alternative courses of
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You are a senior manager of “X” Ltd. You have to take a major decision. Discuss what decision you are making and all the factors you are going to consider. How you are going to make the decision? | | Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people‚ who buy our products‚ helped us to grow into one of the world ’s most successful consumer goods companies. In fact‚ 150 million times a day‚ someone somewhere chooses a Unilever product. In the
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There are many decisions that are made throughout life. There are countless decisions that are made on a day-to-day basis. Everyone faces some easy ones and also difficult ones. Not all decisions will alter lives drastically but there are some that will‚ and those decisions need to be carefully thought out before deciding. It’s also important to try and make all the effective decisions possible whenever confronted with a choice. Its not as easy as just making a decision‚ it requires planning and
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Principles of Individual Decision-making Name University of Phoenix ECO/212: Principles of Economics Instructor Date In life‚ we have to make a decision just about everything that we do. These decisions affect our daily lives and they sometimes they affect the lives of those around us. When making these decisions there are make factors that go into making a final one. In economics there are four principles that effect how a person makes a decision (Mankiw‚ 2007):
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market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are different forms of segmentations available like the democratic‚ geographic‚ behavioral and psychographic segmentation. (Gillian Mc Ghee‚ 2008) The psychographic segmentation is something
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Decision making is the process by which members of an organization choose a specific course of action to respond to the opportunities and problems that confront them. Good decisions help an individual‚ group‚ or organization to be effective. Bad decisions hinder effectiveness and result in poor performance and negative attitudes at all organizational levels. Nonprogrammed decision making involves searching for extra information that is needed to make the right choice. Its also decision making in
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direction 4) ________ is the degree to which decision making takes place at upper levels of the organization. 4) _______ A) Decentralization B) Formalization C) Functionalization D) Centralization 5) A company is planning to revise its organizational structure and one of the managers‚ Anderson Cooper‚ suggests increasing employee empowerment by giving them more decision-making authority. Which of the following‚ if true‚ would support
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Visual Decision co-founders‚ Alexandre Cvetkovic and Guy Arsenault‚ spent 15 years researching decision making technology before coming up with Decision Lab 2000 (www.visualdecision.com). Visual Decision has world wide clients. Some of them include NASA-Stennis Space Center(U.S.A)‚ Michelin(Brazil)‚ National University Athens(Greece)‚ and Civil Engineering‚ QUT(Australia). Decision Lab 2000 is designed for multicriteria decisions. This software utilizes two methods for decision making‚ the
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Derrick Anderson Introduction A decision-making models verbally demonstrates a method used for making team decisions. Rational‚ intuitive‚ combinations‚ and decision support systems are the four models used to make team decisions. These models are used every day when making group decisions. The methods chose by those groups are based on the personalities of the members in the group. The rational decision making method is the method that is more frequently than the others‚ it is the most rational
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