Chapter 3 – Data Visualization Chapter 4 – Summary Statistics Data Mining for Business Intelligence Shmueli‚ Patel & Bruce © Galit Shmueli and Peter Bruce 2010 Data Visualization • “A picture is worth a thousand words” • Data visualization and summary statistics help condense data • Effective presentation • Supports data cleaning (identify missing values‚ outliers‚ incorrect values‚ duplicates) and exploring (combine some groups) • Helps identify suitable variables • Mandatory initial step for
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3. DATA MINING TECHNIQUES 3.1 NECESSITY OF DATA MINIING DATA Data is numbers or text which is a statement of a fact. It is unprocessed and stored in database for further analysis. Operational and transaction data such as cost and sales‚ is essential to modern enterprise’s internal environment. Non-operational data such as competitors’ sales and forecasting data‚ is responsible for analysis of external environment. INFORMATION Information is generated through data mining so that it becomes
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multidimensional set of data. Henceforth‚ by applying Data Mining (DM) algorithms for Business Intelligence‚ it is possible to automate the analysis process‚ thus comes the ability to extract patterns and other important information from the data set. Understanding the reason why Data Mining is needed in Business Intelligence and also the process‚ applications and different tasks that Data Mining provides for Business Intelligence purposes is the main subject area in this essay. Data mining process is also
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Building Data Mining Applications for CRM Introduction This overview provides a description of some of the most common data mining algorithms in use today. We have broken the discussion into two sections‚ each with a specific theme: • Classical Techniques: Statistics‚ Neighborhoods and Clustering • Next Generation Techniques: Trees‚ Networks and Rules Each section will describe a number of data mining algorithms at a high level‚ focusing on the "big picture" so that the reader will
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Use of Data Mining in Fraud Detection Focus on ACL Hofstra University Abstract This paper explore how business data mining software are used in fraud detection. In the paper‚ we discuss the fraud‚ fraud types and cost of fraud. In order to reduce the cost of fraud‚ companies can use data mining to detect the fraud. There are two methods: focus on all transaction data and focus on particular risks. There are several data mining software on the market‚ we introduce seven
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will win is 60% and above.” Null Hypothesis “If X makes the first move then the probability of the player with X will win is less than 60%.” Data Collection and Preparation To prove or refute the hypothesis‚ data has to be collected. As we all know this step requires a great amount of time and effort. Also in order to build an effective model a data mining algorithm must be presented with a few hundred or few thousands relevant/applicable records. As mentioned above there are thousands of winning
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Department of Computer Science Database and Data Mining‚ COS 514 Dr. Chi Shen Homework No. 8‚ Chapter 13‚ Aklilu Shiketa Q13. 3 Cosmetic Purchases Consider the following Data on Cosmetics Purchases in Binary Matrix Form a) Select several values in the matrix and explain their meaning. Value Cell Meaning 0 For example‚ Row 1‚ Column2 At transaction #1 bag was not purchased. (shows absence of Bag in the transaction) 1 Row 10‚ column (2 and 3) “If a Bag is purchased‚ a Blush is also purchased
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Overview: Chapter 2 Data Mining for Business Intelligence Shmueli‚ Patel & Bruce Core Ideas in Data Mining Classification Prediction Association Rules Data Reduction Data Visualization and exploration Two types of methods: Supervised and Unsupervised learning Supervised Learning Goal: Predict a single “target” or “outcome” variable Training data from which the algorithm “learns” – value of the outcome of interest is known Apply to test data where value is not known and will be predicted
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R and Data Mining: Examples and Case Studies 1 Yanchang Zhao yanchang@rdatamining.com http://www.RDataMining.com April 26‚ 2013 1 ➞2012-2013 Yanchang Zhao. Published by Elsevier in December 2012. All rights reserved. Messages from the Author Case studies: The case studies are not included in this oneline version. They are reserved exclusively for a book version. Latest version: The latest online version is available at http://www.rdatamining.com. See the website also for an R Reference Card
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2.1 Assuming that data mining techniques are to be used in the following cases‚ identify whether the task required is supervised or unsupervised learning. a. Supervised-Deciding whether to issue a loan to an applicant based on demographic and financial data (with reference to a database of similar data on prior customers). b. Unsupervised-In an online bookstore‚ making recommendations to customers concerning additional items to buy based on the buying patterns in prior transactions. c. Supervised-Identifying
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