Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7‚ No. 7; April 2012 The Study of Customer Satisfaction‚ Customer Trust and Switching Barriers on Customer Retention in Malaysia Hypermarkets Seiedeh Nasrin Danesh Faculty of Management and Information Technology‚ UCSI University Jalan Menara Gading‚ UCSI Heights‚ 56000 Kuala Lumpur‚ Malaysia Tel: 60-17-313-2730 E-mail: Danesh.nasrin@yahoo.com Saeid Ahmadi Nasab Faculty of Management and Information Technology
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IT to establish a centralized customer service department to accept customer requests for maintenance during non-prime-time hours‚ for which Otis was earlier using a commercial answering service. Customers assessed the quality of the service offering based on Otis’ responsiveness to their calls‚ which also affected their perception of the Otis brand. The quality of the answering services was inconsistent and also they had no direct stake in responding to the customers’ requests as fast as possible
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quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile
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You Can Do With Data/The Information Architecture of an Organization What is the difference between data and information? Give examples. Data = discrete‚ unorganized‚ raw facts Quantity Sold‚ Course Enrollment‚ Customer Name‚ Discount‚ Star Rating. Information = transformation of those facts into meaning. Financial data (deposits)‚ daily loans. What is a transaction? Action performed in a database management system What are the characteristics of an operational data store? Stores
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Customer satisfaction with online banking services 1 Customer satisfaction with online banking services M.Tayyeb Masood Waqar Ahmed Author‚ Faculty of Management Sciences Muhammad Ali Jinnah University‚ Pakistan Abstract The study seeks to discover‚ what will be the main factors in customer satisfaction of electronic banking services in Pakistan? This paper inspects and study the most important factors in e-banking services in the Pakistan and customer„s evaluation of the electronic
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AM ET 2 Comments . CIO - So this article may come as something of a surprise‚ as I’m going to be beating the drums about social CRM again‚ this time for the service and support organization. Why? Social networks give you the quickest access to customers where they already are. Almost anybody you want to do business with is somewhere on Facebook or LinkedIn or product-review networks‚ at least in the United States. More importantly‚ these networks are the cauldron that brews the buzz about your
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Interpreting your data is a process that involves answering a series of questions about the research. We suggest the following steps: 1) Review and interpret the data "in-house" to develop preliminary findings‚ conclusions‚ and recommendations. 2) Review the data and your interpretation of it with an advisory group or technical committee. This group should involve local‚ regional‚ and state resource people who are familiar with monitoring and with your product. They can verify‚ add to‚ or
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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Topic 1: The Data Mining Process: Data mining is the process of analyzing data from different perceptions and summarizing it into useful evidence that can be used to increase revenue‚ cut costs or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it and summarize the relationships identified. Association‚ Clustering‚ predictions and sequential patterns‚ decision trees and classification
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