HTM 2304 Marketing in Hospitality and Tourism Lecture 5 Understanding Consumer Behavior 1 Introduction • New Hotel Trend: _______________________ – Less than 1% of business travelers in 1970‚ women now account for about ______ of all business travelers • Security • Room Amenities • Executive Lounge • Health Centre • Golf Lessons 2 Introduction Consumer Buying Behavior: • The buying behavior of ______ customers – individual and households who buy goods and services for personal
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for me it is never ending. There is never a moment when I think‚ ‘this is working‚ this is clear.’ If for one second I think something is finished‚ the next thing would be impossible to do.” Concerning Deconstruction - Rei Kawakubo One of my favourite Japanese designers‚ Rei Kawakubo‚ founder of Comme des Garcons‚ was born in Tokyo in 1942. Being untrained as a fashion designer‚ but having studied fine arts and literature‚ she conveys her ideas verbally to her patternmakers. After graduation
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the west has been a major influence in the fashion world‚ and today‚ Japan’s impact on the fashion industry is evident. They brought their culture and style to show that clothes does not have to be symmetric‚ pretty‚ and have a good cut. Like what Rei Kawakubo (“Kawakubo”) said “If you want a well-designed pattern and good sewing‚ you don’t need a fashion designer.” Similarly‚ her companion in arms‚ Yohji Yamamoto (“Yamamoto”)‚ who also has a statement that "Perfection is ugly. Somewhere in the things
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Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. |Organisation type |Name of organisation |Description of products and services
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REI REI is a sporting good company that specializes in quality outdoor gear. The company started in 1938 as a gear co-op‚ and has grown to include more than 3.5 million active members‚ which it serves through 30 stores‚ as well as catalog and Internet operations. REI has successfully built a competitive advantage through the four generic building blocks of efficiency‚ quality‚ innovation and customer responsiveness. REI has a distinct competitive advantage‚ relying on economy of scale to offer
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MBA Internet Marketing Recreation Equipment‚ Inc. E-Marketing Analysis Brett KRAABEL May 2005 Recreational Equipement Inc Page 1 / 43 Grenoble Graduate School of Business MBA FT ~ Internet Marketing REI E-Marketing Analysis KRAABEL May 2005 TABLE OF CONTENTS 1. 2. 3. 3.1 3.2 4. INTRODUCTION ................................................................................................................................ 4 ENVIRONMENT .........................................
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Which of the 34 strengths from your Strengths Based Leadership text did you expect to find applied to you‚ prior to taking the assessment? Refer specifically to the strengths presented in the textbook in your response. Briefly identify and describe each of your five top strengths. Describe how you use each of your five strengths. Which of them do you believe you use most frequently? Were the results of your assessment consistent with your expectations? Explain. What did you find particularly
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WAREHOUSING Q1. Define Warehousing or what is Warehousing? Definition Warehousing is that part of firm’s logistics System that stores products at and between point-of-origin and point of consumption‚ and provides information to management of the status‚ condition‚ and disposition of items being stored. A warehouse is a point in the logistics system where a firm stores or holds raw materials‚ semi- finished goods‚ or finished goods for varying periods of time. In the macroeconomic sense‚ warehousing
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Case Write-up #2 REI Rentals Team membership: You must work in your assigned group and submit one report on cTools Test Center for the group. Mechanics: Page length limitation: Not more than Title + 6 pages‚ laid out as follows: Title page: fill in the template on following page with your section # and authors’ names. Page 1: A memo addressed to Kirk Myers following the template format (see following page)‚ single spaced‚ stating your findings in the categories listed. Pages 2-6: Detailed analytical
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changes of data warehousing in healthcare industry in the early 90’s where patient’s records were written down in hardcopies and were filed accordingly to alphabetical orders in their registry‚ in the result when retrieving of data could wait up to as long as 30 days and lots of space had been taken out for storing these papers. In the 20’s they came out individual system such as EMR‚ e-CRM‚ e-pharmacy‚ etc to keep track of various data in their system although retrieving of data had greatly
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