The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
Premium Brand Brand management Branding
lower when the substitute is a poorer performance product. Customers are less likely to shift from Data Tech if substitute products are of lesser quality. Tech Data Corporation can deal with the threat of substitute products through an increment
Premium Marketing Management Cost
MGMT611: Strategy Natalya Vinokurova Corporate Strategy Session 15 1 Corporate Scope Corporate center Division A in industry a Division B in industry b Division C in industry c Division D in industry d – The average U.S. Fortune 500 company operates in four different industries – Diversification is even more prominent in other parts of the world • Grupos‚ chaebol‚ business houses‚ keiretsu‚ and so on – Poor corporate strategy is common “Excite‚ one of the leading Internet services
Premium The Walt Disney Company Walt Disney Strategic management
Organizational Theory and Design Case Study Analysis Rondell Data Corporation Case Analysis Abstract: The analysis of Rondell Data Corporation situation and discrepancies that were experienced throughout the company life cycle will help understanding the theory and design of organizations . By exploring the background of the problem‚ organization ’s functioning‚ the impact of organizational culture on the strategy and success of the company and problem identification‚ recommendations
Premium New product development Organizational culture Organizational studies
1.6 Databases and data warehousing management of Pages Comment Pages have some few 250000 loyal customers regularly shopping at the pages stores these customers are predominantly black. Pages endeavoured to provide a full wardrobe of reason quality to satisfy the needs of the customers and their children at a fair price on credit and cash. Based on Pages 250000 customer databases these factors can be examined. Pages database factors: * Transaction: This include a complete purchase history
Premium Customer relationship management Marketing Data mining
Exam Answer — Rondell Data Corporation Word Count ~ 2‚082 q1. What is your analysis of the situation at Rondell Data corporation? Summary Rondell Data Corporation is suffering from an extreme case of an innovative company that has let the technical aspect of its business processes overwhelm everything else. As a result‚ although continual innovation is essential for the company to remain competitive‚ the culture this has fostered has increasingly hindered its ability to make the products customers
Premium The Work
Exploring Corporate Strategy CLASSIC CASE STUDIES Nokia: The Consumer Electronics Business Martin Lindell and Leif Melin The case describes the entry of the Finnish company‚ Nokia‚ into the consumer electronics market – resulting in a significant reorientation of the company. It describes the internationalisation of the Nokia Group from a Finnish company‚ to a Nordic company‚ to a European company and finally to a global player in world markets. The case raises three main questions. Why and how
Premium Nokia Brand
Chapter 6 Corporate-Level Strategy Colorado State University Copyright © 2004 South-Western All rights reserved. R. Dennis Middlemist PowerPoint slides by: Knowledge Objectives • Studying this chapter should provide you with the strategic management knowledge needed to: Define corporate-level strategy and discuss its importance to the diversified firm. Describe the advantages and disadvantages of single- and dominant- business strategies. Explain three primary reasons why firms move
Premium Strategic management
Task 3 - Understanding approaches to strategy evaluation and selection Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described
Premium Richard Branson Virgin Group
these operations because they function as nodes that direct the flow of materials within a distribution network. The effects of organizing warehousing activities can directly be seen in customer service levels‚ lead times‚ and the cost structure of a company. This thesis concentrates on the study of materials flow management in industrial distribution and warehousing. This study has been conducted as an initial study of warehouse processes in Etra Oy. The company is playing the vital role of a wholesaler
Premium Warehouse The Order Management